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How do you prioritize which discovery questions to ask when time is limited?

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  1. Jessica Holmes
    Jessica Holmes

    Adobe Director, Adobe Sales Academy • 6mo

    When time is tight, focus on questions that unlock the biggest insights: "What’s your top priority right now", "What does success look like?" or "What could derail this initiative?" These give a clear picture of their goals and potential roadblocks. If there's extra time, layer in questions about decision-making and budget. The idea is to leave the conversation with enough clarity to move forward confidently, even if you can’t cover everything. Here are a few questions that drive impact and clar ...Read More

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