Loom VP, Revenue • 7mo
Cadences shouldn’t feel binary; they should be anchored in value. You don’t meet with an executive simply because the calendar says it’s time; you meet because you’re either giving something of substance or getting something critical in return. Every interaction should have a clear give-to-get. For large, strategic deals, say six to eight figures, cadences should center around the customer’s go-live date, not your team’s quota. Use their language, their milestones, their urgency. That reframes y ...Read More
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