Voyado Country Manager DACH • 8mo
Identifying decision-makers in SMBs with flat structures can be tricky because authority is often shared or informal. The key is to uncover influence networks rather than chasing a single “boss.” 1. Start Broad, Then Narrow In Begin by engaging multiple contacts early — even if titles seem vague (e.g., Operations Manager, Marketing Lead, Co-founder). Ask open questions like: “Who else should be involved in evaluating this solution?” or “Who typically signs off on tools like this?” 2. Look for Fu ...Read More
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