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How did you work with the C-Suite, earlier in your career?

3 Answers
Sarah Mercedes (Osborne)
Sarah Mercedes (Osborne)
HubSpot Head of Corporate Sales, West CoastJanuary 25

The simple answer is that I didn't. However, it didn't take long for me to realize that in order for me to accomplish what I was driving on personally (both internally, as I thought about promo paths at the companies I've worked for and externally, when selling into other companies), I needed to ensure that I understood what the respective C-Suite cared about and find a way to tie my goals to their goals. For example, when thinking about my career progression, I make sure to align the projects and initiatives I am focused on to build out my body of work aren't just things I'm passionate about, but also things that align to the strategic focuses of the business set by our C-Suite. This leads to real impact, natural exposure with executive leadership and great reason for promo, which solves for my goals of career progression and their goals of business impact. When selling externally, I work with my team to ensure, as early in our discovery phase as possible, that we understand who the DMs are (typically C-Suite) and what they care about, so that the use cases and story-telling we lean on throughout our sales process align to the problems their C-Suite wants to solve. This is what gets contracts signed. Also, if you are able to offer a solution to a business problem vs. an IC's problem, you are far more likely to get direct access to the C-Suite, which is critical given they are the ultimate DM.

910 Views
Katie Harkins
Katie Harkins
UserTesting VP of SalesApril 28

Ever since I've worked in tech, I've only worked for one company where I didn't work with a founding CEO. Early in my career, I was intimidated when I would see the c-suite walk into the room. 

I finally realized I had nothing to be scared of. It's like you're at war and you're all defending the same country or the same company mission. I had the pleasure of sitting next to my CEO at a small startup and I would ask him how he had overcome certain objections in the past. His one- liners were great and I eventually started using them in my sales cycles to close more business. 

Once I learned to embrace the c-level at my organization and keep them in the loop if I needed help or if my team had wins - it was a game changer. Simon Sinek (Start with the Why author) says, "The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier." TRUE!

369 Views
Danna DeJarnett
Danna DeJarnett
ntegral Sales LeaderFebruary 25

Agreed. Early in my career I didn't. But as my career goals grew I learned to network with people you'd enjoy working with if you started your own company. Most importantly- looking for ways to help others in their career journey builds fundamental and meaningful connection. Helping others is always a win. 

504 Views
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