What are some common messaging themes between B2C and B2B and where is messaging completely different?
5 Answers
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 3y
The ultimate goal of marketing is to influence a purchase decision, or decisions. Most purchases are emotional in nature, and many people think about B2C when they think ...
611 Views
SurveyMonkey Director of Product Marketing | Formerly Apple • 3y
As far as your approach to messaging, there’s probably more in common than there are differences in engaging B2C and B2B buyers (there are more differences in GTM strateg...
1074 Views
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Demandbase Director of Product Marketing • 3y
Having worked for a consumer packaged goods company at the start of my career to now working for a tech company, I have seen my share of B2C and B2B messages. In terms of...
479 Views
ServiceNow Director of Product Marketing • 3y
B2C messaging usually taps into the personal components and can be more emotion driven. Benefits and value propositions are focused on outputs such as personal satisfacti...
575 Views
Atlassian Principal, AI Product Strategy & Technical Marketing • 3y
At its core, good messaging focuses on addressing stated or unstated customer needs in a clear and memorable way. Here are some simialrities in B2B and B2C messaging: Pi...
1416 Views
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