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Akshay Kerkar

Head of Marketing, Cloud Enterprise, Atlassian
Akshay Kerkar
Head of Marketing, Cloud Enterprise, Atlassian
Added August 4, 2021Published in AMA's

AMA: Atlassian Head of Marketing, Cloud Enterprise and Platform, Akshay Kerkar on Pricing and Packaging

Atlassian Head of Marketing, Cloud Enterprise and Platform, Akshay Kerkar

on Pricing and Packaging

Head of Marketing, Cloud Enterprise
Atlassian
Head of Marketing, Cloud Enterprise at Atlassian
Great question! Pricing is something that's never done, since you'll have to keep updating it over time (as your products evolve, the market evolves, or due to competitive moves). A few key things I find useful when working on a pricing change: * Setting up your approach to how you will develop...more
Head of Marketing, Cloud Enterprise at Atlassian
A few other things to consider: * Your team's research needs (qual and/or quant)  * Any analyst-related spent (either for research reports or to engage w/ analysts) * Content-related needs -- always a good idea to work with a good content agency to flex your capacity when needed * And ...more
Added December 22, 2020Published in AMA's

AMA: Atlassian Head of Marketing, Cloud Enterprise, Akshay Kerkar on Stakeholder Management

Atlassian Head of Marketing, Cloud Enterprise, Akshay Kerkar

on Stakeholder Management

Head of Marketing, Cloud Enterprise
Atlassian
Head of Marketing, Cloud Enterprise at Atlassian
Great question! Demand Gen team tend to be bigger than PMM teams, and also have access to a lot more budget :) Modern PMM teams should consider pipeline (and ultimately revenue) to be their primary success metric. If PMM teams are led based on this approach, it drives perfect alignment with our D...more
Head of Marketing, Cloud Enterprise at Atlassian
I must admit that design disagreements have been rare in my experience. The best way to ensure alignment is to really think of your design partner as a true partner (vs. just a service role), bring them in early and upfront, provide them with context (e.g. maybe even have them be part of planning...more