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As a product marketer, how do you handle design disagreements on something you're working on with your designer?

Akshay Kerkar
LaunchDarkly Vice President Product Marketing5y
I must admit that design disagreements have been rare in my experience. The best way to ensure alignment is to really think of your design partner as a true partner (vs. ...
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1699 Views
Leah Brite
Gusto Head of Product Marketing, Benefits4y
Here are a few things to think about: Consider how you are briefing in the work to get alignment upfront on the ask and the criteria. Related, bring them along on the in...
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503 Views
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Lindsey Weinig
Twilio Director of Product Marketing4y
Whenever possible I try to have a customer-first, data-driven approach. We've used A/B testing, customer research, or referencing market standards to hash out disagreemen...
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558 Views
Claire Drumond
Atlassian VP of Product Marketing2y
I yell at them! Just kidding. Design is a visual representation of your positioning & messaging. If there's a disagreement, I find it often comes from a different und...
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1643 Views
Jackie Palmer
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP2y
This is a tough situation because if you are at the design phase, you probably already have an idea of how you want something to look. The designer however can bring a di...
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435 Views
Jason Perocho
Amperity SVP, Head of Marketing2y
I handle disagreements by backing away from the decision at hand and first getting alignment on our philosophical approach to product design and then defining roles and r...
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370 Views