That’s always a challenge in a resource-constrained world! My goal is to spend
80% of time on 1-2 big strategic projects, routine launches, process
improvements, and leave 10%-20% of time for ad-hoc requests which I’ll
prioritize based on some combination of interest in problem, development
opportunity, and relationship-building.
During planning, I'll involve my key stakeholders (PM, design, and sales) into
the process and walk them through how much PMM support they can expect. Things
will invariably come up through the quarter, so I keep in mind and communicate
what are must-do's, and ...