Head of Product Marketing, Platform & Commerce at Atlassian • December 23
I must admit that design disagreements have been rare in my experience. The best
way to ensure alignment is to really think of your design partner as a true
partner (vs. just a service role), bring th
Director of Product Marketing at Twilio • March 16
Whenever possible I try to have a customer-first, data-driven approach. We've
used A/B testing, customer research, or referencing market standards to hash out
disagreements in the past. If those aren'
Head of Product Marketing, Core Product at Gusto • April 29
Here are a few things to think about: Consider how you are briefing in the work
to get alignment upfront on the ask and the criteria. Related, bring them along
on the insights journey to empower them