How do you approach getting approval for messaging from internal stakeholders like Product, Sales, and Customer Success?

The first step here is to share the WHY behind a messaging project. If you can get every group to align on that and the outcome, getting ‘approval’ is much easier. I star...

Messaging is tricky, since everyone and their uncle tends to have an opinion on messaging :) The challenge with not having a clear approval process and roles/responsibili...

Oftentimes once we have a draft of positioning or messaging we’ll share it with a key group of folks (for example, sales & services enablement) for feedback. Usually ...

Set a consistent expectation for what messaging entails. The best way to do that is to establish a common messaging platform you can use regardless if you are messaging a...

I develop a 1-slide messaging framework to clearly articulate the key messages. It has a few key items: 1) Key pain point / challenge you're looking to solve 2) Target s...

It’s important to set expectations up front in terms of what you are trying to accomplish, why it’s important and how it will be used. It’s easy for messaging related dis...