How do you systematically organize & update your competitive intel when there's so much new information that can flow in every day?
11 Answers
Postscript Vice President Of Product Marketing • 1y
Staying on top of competitive intel requires a structured approach since a lot happens in any given week and you can get requests from all over the business. Here's how m...
2135 Views
Atlassian Product Marketing Leader • 4y
This is a great question because without a framework for competitive intel you’ll get overwhelmed and lost in the noise. Here’s a few tips to get started: Define and tie...
1946 Views
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Airtable Director, Compete & Partner Marketing • 3y
Web tracking tools like Crayon and Klue help us curate intel from the web, and Slack gives us a constant feed of discussion where people around the company share insights...
1962 Views
Webflow Chief Marketing Officer • 3y
You're right: competition never stands still. And when you capture competitive information, it's likely that you are seeing the result of what they put into motion weeks,...
803 Views
Treasure Data Director of Product Marketing • 2y
I really love using Klue as a source of truth, it does half of the updating for me.I also have a Google Spreadsheet tracker I use with a tab for each competitor and key c...
883 Views
Apollo.io Head of Competitive Intel • 3y
Yeah, there's a lot of new info flowing every day. But a lot of it is noise. First make sure you understand what's important to the company. What are the big goals you'r...
1170 Views
Salesforce CMO - Next Gen Platform • 3y
We’re able to stay organized and updated on competitors largely due to crowd-sourcing information. We have a Competitive Intelligence Slack channel that extends across te...
819 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 3y
Mural's PMM team has a dedicated team member for competitive intelligence, which helps us stay on top of our very competitive space. We also utilize Crayon to not only su...
554 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
Establish a Centralized Repository: Create a centralized repository or knowledge management system to store and organize competitive intelligence. This can be a shared do...
540 Views
Watershed Global Head of Product Marketing & Communications | Formerly HubSpot • 3y
Much like with target audiences, you have to choose a heirarchy of competitors. This should be informed by the alternatives you come across most often in sales calls. Th...
709 Views
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 2y
this is such a good question. comp intel is not a one time activity. its ongoing. same with positioning btw. I separate 3 things: Information collection, information anal...
480 Views
Related Questions
How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?What is the most effective way to manage competitive intel in a B2B-scale-up organization that scales to the new markets? What tools or frameworks do you utilize when conducting competitive and market intelligence?How do you disseminate competitive positioning to your sales team?How do you convey that competitive intelligence is a team effort, requiring input from all business areas, especially customer-facing teams?How do you perform extensive competitive product research?