When re-launching a product in the market through a different lens of value, how would you create the demand for it, and what campaigns would you run?
We're about a launch a new product that's creating a new category, but is largely solving some of the core issues with the "old way". Since it's potentially a "new way vs old way" narrative, how should I design marketing and sales to create demand and education for this product?
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1mo
This is really two challenges in one.When relaunching through a different lens of value, it is a two step process:Nail your positioning. Understand your user's jobs to be...
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Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y
We did something similar at Brex with the launch of Brex Bill pay last summer. We had a simple Bill Pay product on our original platform, but were bringing it upmarket on...
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