What are the top three to five common risks do you list to your GTM strategy and how do articulate mitigation plans to address those risks?
Diageo Head of Tequila Portfolio • 2y
There are several risks you may encounter while creating your GTM strategy. Here are the three most common ones in my opinion: Incorrect Target AudienceImpact: Targeting ...
3812 Views
Eventbrite Global Head of Marketplace Marketing • 2y
A GTM typically includes risks around how certain groups of customers may react to the change in experience, be it the product, service, or pricing.Generally, these negat...
1279 Views
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Freshworks Sr. Director of Enterprise Marketing • 1y
Goals / Metrics Alignment: Typically GTM launches for product marketing have loose goals associated with them. You need to strive to put a # (revenue, product engagement,...
2102 Views
Moloco Product Marketing Director • 1y
1. Misalignment Across TeamsRisk:Lack of alignment between leadership, product, marketing and other XFN teams like sales, customer success and other marketing functions c...
644 Views
Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y
To craft an effective GTM strategy, it’s crucial to identify and address potential pitfalls. From my experience, the top 3 GTM strategy risks can be:Poor Product-Market F...
4359 Views
Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y
I've done 3 major launches in the past 3 years. The most common risks to our GTM strategy that I've seen personally is: Delayed engineering timelines - This can make it h...
376 Views
Related Questions
What are the main components of a GTM Strategy?How do you begin a GTM strategy?What are the steps involved to create a successful go-to-market plan?Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?What are the core documents you create for every GTM?