How do you strike the balance between educating users, showcasing new features, and driving continued product usage through content in the post-launch phase?
2 Answers
Appcues VP Marketing • 2y
It's all about segmentation. In another answer here, I suggested a dual-axis approach to segmentation (attributes x adoption). On the attribute axis, start with whichever...
831 Views
Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y
This is always the hard part! However, I find it best to think of your current customers and prospective customers as different audiences. So, what channels can you reach...
385 Views
Upcoming Event
Mastering Market Research
Splunk
Related Questions
What is the role of Product Marketing compared to other parts of the business in driving product adoption?What are some key ways to preserve "launch momentum" after the actual launch to get more customers to use said launched product or feature? When you think about product launch, what post-launch activities are mission critical?