How do you strike the balance between educating users, showcasing new features, and driving continued product usage through content in the post-launch phase?
1 Answer
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • February 7
This is always the hard part! However, I find it best to think of your current customers and prospective customers as different audiences. So, what channels can you reach your prospective customers? I usually look at the channel map and assign each a goal - so an in-product notification may drive product usage, emails may educate users, and social media and blog may showcase our new features.
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