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How do you strike the balance between educating users, showcasing new features, and driving continued product usage through content in the post-launch phase?

Eric Keating
Appcues VP Marketing2y
It's all about segmentation. In another answer here, I suggested a dual-axis approach to segmentation (attributes x adoption). On the attribute axis, start with whichever...
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831 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars2y
This is always the hard part! However, I find it best to think of your current customers and prospective customers as different audiences. So, what channels can you reach...
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385 Views
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