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What advice would you give to entry-level product marketers?

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3 Answers
Product Marketing Interviews
  1. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 10mo

    Here's my advice to entry-level product marketers: Invest time in learning - not just about your product, but also about your market, industry, competitors, customers and partners. Your goal is to be knowledgeable and credible about your area. Join and shadow calls and meetings - sales calls, support standups, roadmap sessions - ask to be included as a 'fly on the wall' and absorb the customer's language and pain points your product is solving for. Your goal is to be one of the go to person for ...Read More

    798 Views
  2. Christine Sotelo-Dag
    Christine Sotelo-Dag

    Close Head of Product Marketing • 3y

    There are a few core characteristics that make product marketers stand out, especially those with less experience to pull from in interviews and resumes. Characteristics such as time management, prioritization, strong execution skills, cross-functional collaboration and a basic understanding of the role of storytelling in marketing.  Wherever you can showcase these skills, even if it's pulling from experiences in a different role or as a student, will help build confidence with the hiring manage ...Read More

    1,943 Views
  3. Austin Carroll
    Austin Carroll

    Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y

    My biggest piece of advice is find your niche. It could be a customer segment (i.e, Startups, Dental Offices) and/or a sub-category of an industry (i.e, Fintech Neobanks, SaaS Design). Just make sure you're interested in it. As you build your career, you'll become an expert in this niche, build content / speaking opportunities, and you'll be solicited for that knowledge. It's the easiest way to get ahead and gain additional income over your peers. Best of luck!

    310 Views

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