We recently held a GKO (GTM Kick Off) with Sales/CS; Marketing attended the ones that were most relevant for them. Here’s a rough schedule:
Day 1: CRO kick off, Marketing 2022 Roadmap, Customer story 1, Product 2022 Roadmap, Sales Methodology / Rev Ops, 1st Call Deck training, Customer story 2
Day 2: Pop quiz, Customer story 3, Product demo training, Competitive workshop, Discovery questions session, Storytelling workshop, X-func. panel discussion (topic could be how you use your own product)
Day 3: QBR / breakouts for each group. Breakouts could be by function (Sales, CS), by segment (SMB, MM, Ent), industry, etc.
In the past, we’ve invited a few customers to join our SKO and the Sales team loved it!! There’s nothing like hearing directly from our customers on they use your products/solutions.