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In terms of empowering your sales and success teams to get customers and prospects excited about upcoming features, how do you help them present the roadmap? Does product marketing create a roadmap deck that then gets shared out to the team?
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What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research.
What are common expectations of the type of feedback that alpha/beta users should provide to Product Marketing Managers and Product Managers? What are some perks or incentives that you offer for alpha/beta users?