In almost all cases you want to have Product Marketing creating the roadmap deck
and delivering it, rather than Product. There are two main reasons for
this.First, some PMs (please don't hate me) tend
Senior Director of Product Marketing at Vimeo • February 15
Ideally, any roadmap shared with your sales team would be owned and presented by
PMM. The sales team doesn’t just need to understand when a product will be
released, but when they’ll be enabled to sel
The roadmap deck should be created by PM and PMM. Ultimately PM will have the
best understanding of the upcoming features with dates of releases, but PMM is
responsible for ensuring that the messaging
Sr. Director Product Marketing, Insights, Copy & Content at Bluevine • August 11
I answer a similar question further on, but at a high level a great way to
preview the roadmap is part of annual or quarterly account health checks. In the
past I’ve had a section in the sales deck. W
