Where does PMM end and Sales Enablement begin? (especially in relation to launches)
5 Answers
Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
In my personal ideal launch world, PMM would develop the core messaging, positioning, and Bill of Materials that would then be handed to Sales Enablement to transform int...
4016 Views
Suki AI Head of Product Marketing • 4y
PMM is responsible for GTM strategy, messaging, positioning, pricing, competitive, etc. and managing the overall launch (and success of the launch). Sales Enablement is r...
7324 Views
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 5y
Great question. Context matters. Larger companies have a dedicated sales enablement department. They are subject experts at the process of passing on knowledge to Sales. ...
2197 Views
Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 4y
Great question! In my experience, we work with SE to help them understand what's coming down the roadmap (big initiatives, product launches etc.) so they can plan and s...
1048 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
The roles of Product Marketing Management (PMM) and Sales Enablement often intersect, particularly during product launches. While they have distinct functions, they colla...
899 Views
Related Questions
How do you plan out what sales enablement content you'll make in any one quarter? How much of this is driven by sales versus product marketing?How do you ensure that sales teams are adequately trained on new products and updates? What are some best practices to ensure PMM and Enablement stay aligned?What are some ways to measure whether Sales is properly enabled?How do we get Sales more involved pre-launch to better the odds of our launch success?can you break down when in the GTM process sales enablement should come?