Can you share any experiences around putting spend behind bigger launches?
Or, some of the tactics used (traditional or otherwise) for splashier launches you've been a part of
3 Answers
XYZ Venture Capital Partner & Head of Marketing • 6y
Whenever you start planning a larger than average launch, you should kick things off by understanding who the audience is for this launch. Is it all your users or a subse...
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Origin VP of Marketing | Formerly Uber • 3y
As you build out your GTM plan a key component will be defining the audience and the goals/KPIs. These two components will play a big role in shaping your channel and bud...
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Inngest Head of Marketing • 3y
Video or advertising is likely where a lot of your spend will go for high priority launches, and justifying it would likely come down to whether you're expectlong this la...
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