Communities

AMA's

Job Board

Chris Mills

Vice President Product Marketing / GTM, Wrike

Content

What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?

Chris Mills

Wrike Vice President Product Marketing / GTM • April 9

I'll answer this from the aspect of a GTM plan for pricing and packaging changes. The top 3 areas to identify and mitigate risk around include: 1) RISK: Did you get the Price/Packaging right? * Does the price and what's included in the packaging resonate with the buyer? * Is the price po......Read More

1709 Views

What is your take about PMM's role on Pricing Page strategies?

Chris Mills

Wrike Vice President Product Marketing / GTM • April 9

In different organziations, Pricing is owned by different orgs. Sometimes Product owns it, sometimes Strategy or Finance, sometimes Marketing and specifically Product Marketing. No matter which team 'owns' Pricing it's almost always a collaborative process to determine Pricing and Pricing Strateg......Read More

1574 Views

Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.

Chris Mills

Wrike Vice President Product Marketing / GTM • April 9

1). Pricing & packaging is a complex topic that typically involves coordination between many internal constiutents and teams including Sales, Customer Success, Product, Finance, Deal Desk, Marketing, etc. It's important to make sure that you have alignment between these teams as you embark on any......Read More

1546 Views

How do you roll out pricing and packaging for a new product launch?

Chris Mills

Wrike Vice President Product Marketing / GTM • April 9

I've answered some of this in previous questions, but here are some thoughts... 1) Understand your buyers needs, budgeting/buying process, problem you are solving for them (and/or their users) and the relative value of solving that problem 2) Look at competitive solutions or alternatives to s......Read More

1325 Views

What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?

Chris Mills

Wrike Vice President Product Marketing / GTM • April 10

Generally, product marketing creates messaging guides for new products, features, pricing, campaigns, company positioning, etc. While develop the messaging guide, we typically solicity input from other teams and individuals including product management and other marketers like communications/bran......Read More

1077 Views

What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company?

Chris Mills

Wrike Vice President Product Marketing / GTM • April 10

Pricing & packaging changes have big impacts across the organization - sales, marketing, product, customer success, renewal, sales/revenue ops, systems, etc. You need to make sure you have strong executive alignment from the C-suite on problems that you are solving for and process to research and......Read More

972 Views

I would love to take classes on pricing and strategy. Any recommendations? These can be multi-week long classes as well as day long seminars. I am senior product marketing professional looking to strengthen my skill set.

Chris Mills

Wrike Vice President Product Marketing / GTM • April 9

The Professional Pricing Society (PPS) offers courses and a formal certifcation program - Certified Pricing Professional (CPP). https://pricingsociety.com/pages/cpp Their course offerings include topics like: * Core Pricing Skills * Best Practices in Pricing Analytics * Value Based ......Read More

915 Views

How do you think about pricing and packaging as it relates to competitive positioning?

Chris Mills

Wrike Vice President Product Marketing / GTM • April 10

It depends on the competitive dynamics in your market. Are you the market leader or a new emerging alternative? What are the important buying factors in your market and with your buyers? Is price a primary buying consideration (hint: it often is not unless you make it that way)? It's always impor......Read More

869 Views

I'm looking at a potential pricing + packaging re-vamp. I've identified the problems + opportunities and would love insight in thinking about whether to run in-house or hire a consultant. If a consultant, whom else have people worked with aside from ProfitWell and Simon Kucher? Ideally want to learn along with the project

Chris Mills

Wrike Vice President Product Marketing / GTM • April 10

I've done pricing & packaging projects both in-house with the support of external consulting help. If you or others in your org have never done a big pricing & packaging project before it might be worthwhile to bring in external help. I've worked with Simon Kucher in the past and they have a ton ......Read More

730 Views

We're rolling out a new pricing model. How do you drive adoption from your existing customers when pricing variables change?

Chris Mills

Wrike Vice President Product Marketing / GTM • April 10

This is one of the more complex areas of rolling out a new pricing model. It's important to make sure that you understand the impact of any of the pricing changes to existing customers. Are you changing any capabilities that are available to them? Are you giving them more? Generally, you shouldn'......Read More

728 Views

Credentials & Highlights

Vice President Product Marketing / GTM at Wrike