Chris Mills

Chris Mills

VP of Marketing, Ambition

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sharebird
Chris Mills
VP of Marketing
sharebird
Chris Mills
VP of Marketing
Chris Mills
VP of Marketing
This is one of the more complex areas of rolling out a new pricing model. It's important to make sure that you understand the impact of any of the pricing changes to existing customers. Are you changing any capabilities that are available to them? Are you giving them more? Generally, you shouldn'...more
Chris Mills
VP of Marketing
It depends on the competitive dynamics in your market. Are you the market leader or a new emerging alternative? What are the important buying factors in your market and with your buyers? Is price a primary buying consideration (hint: it often is not unless you make it that way)? It's always impor...more
Chris Mills
VP of Marketing
Generally, product marketing creates messaging guides for new products, features, pricing, campaigns, company positioning, etc. While develop the messaging guide, we typically solicity input from other teams and individuals including product management and other marketers like communications/bran...more
Chris Mills
VP of Marketing
I've answered some of this in previous questions, but here are some thoughts... 1) Understand your buyers needs, budgeting/buying process, problem you are solving for them (and/or their users) and the relative value of solving that problem 2) Look at competitive solutions or alternatives to s...more
Chris Mills
VP of Marketing
The Professional Pricing Society (PPS) offers courses and a formal certifcation program - Certified Pricing Professional (CPP).   https://pricingsociety.com/pages/cpp Their course offerings include topics like:   * Core Pricing Skills  * Best Practices in Pricing Analytics  * Value Based ...more
Chris Mills
VP of Marketing
I'll answer this from the aspect of a GTM plan for pricing and packaging changes. The top 3 areas to identify and mitigate risk around include: 1) RISK: Did you get the Price/Packaging right?   * Does the price and what's included in the packaging resonate with the buyer?  * Is the price po...more
Chris Mills
VP of Marketing
In different organziations, Pricing is owned by different orgs. Sometimes Product owns it, sometimes Strategy or Finance, sometimes Marketing and specifically Product Marketing. No matter which team 'owns' Pricing it's almost always a collaborative process to determine Pricing and Pricing Strateg...more
Chris Mills
VP of Marketing
1). Pricing & packaging is a complex topic that typically involves coordination between many internal constiutents and teams including Sales, Customer Success, Product, Finance, Deal Desk, Marketing, etc. It's important to make sure that you have alignment between these teams as you embark on any...more
Credentials & Highlights
VP of Marketing at Ambition
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Vertical Product Marketing, Influencing the Product Roadmap, SMB Product Marketing, I...more