I'll answer this from the aspect of a GTM plan for pricing and packaging
changes. The top 3 areas to identify and mitigate risk around include: 1) RISK:
Did you get th...Read More
Content
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Vice President Product Marketing / GTM at Wrike • April 8
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Vice President Product Marketing / GTM at Wrike • April 8
1). Pricing & packaging is a complex topic that typically involves coordination
between many internal constiutents and teams including Sales, Customer Success,
Product...Read More
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Vice President Product Marketing / GTM at Wrike • April 8
In different organziations, Pricing is owned by different orgs. Sometimes
Product owns it, sometimes Strategy or Finance, sometimes Marketing and
specifically Product ...Read More
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Vice President Product Marketing / GTM at Wrike • April 8
I've answered some of this in previous questions, but here are some thoughts...
1) Understand your buyers needs, budgeting/buying process, problem you are
solving for ...Read More
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Vice President Product Marketing / GTM at Wrike • April 9
Generally, product marketing creates messaging guides for new products,
features, pricing, campaigns, company positioning, etc. While develop the
messaging guide, we t...Read More
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Vice President Product Marketing / GTM at Wrike • April 9
Pricing & packaging changes have big impacts across the organization - sales,
marketing, product, customer success, renewal, sales/revenue ops, systems, etc.
You need ...Read More
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Vice President Product Marketing / GTM at Wrike • April 8
The Professional Pricing Society (PPS) offers courses and a formal certifcation
program - Certified Pricing Professional (CPP).
https://pricingsociety.com/pages/cpp ...Read More
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Vice President Product Marketing / GTM at Wrike • April 9
It depends on the competitive dynamics in your market. Are you the market leader
or a new emerging alternative? What are the important buying factors in your
market an...Read More
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Vice President Product Marketing / GTM at Wrike • April 9
This is one of the more complex areas of rolling out a new pricing model. It's
important to make sure that you understand the impact of any of the pricing
changes to e...Read More
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Vice President Product Marketing / GTM at Wrike • April 9
I've done pricing & packaging projects both in-house with the support of
external consulting help. If you or others in your org have never done a big
pricing & packagi...Read More
Credentials & Highlights
Vice President Product Marketing / GTM at Wrike
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About B2B Product Marketing KPI's, Category Creation, Enterprise Product
Marketing, Influen...more