Chris Mills

VP of Marketing, Ambition

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SalesLoft Former VP Product Marketing, Chris Mills on Pricing and Packaging

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Chris Mills

VP of Marketing

Chris Mills

VP of Marketing

Chris Mills

VP of Marketing

We're rolling out a new pricing model. How do you drive adoption from your existing customers when pricing variables change?

This is one of the more complex areas of rolling out a new pricing model. It's important to make sure that you understand the impact of any of the pricing changes to existing customers. Are you changing any capabilities that are available to them? Are you giving them more? Generally, you shouldn'...more

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Chris Mills

VP of Marketing

How do you think about pricing and packaging as it relates to competitive positioning?

It depends on the competitive dynamics in your market. Are you the market leader or a new emerging alternative? What are the important buying factors in your market and with your buyers? Is price a primary buying consideration (hint: it often is not unless you make it that way)? It's always impor...more

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Chris Mills

VP of Marketing

What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?

Generally, product marketing creates messaging guides for new products, features, pricing, campaigns, company positioning, etc. While develop the messaging guide, we typically solicity input from other teams and individuals including product management and other marketers like communications/bran...more

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Chris Mills

VP of Marketing

How do you roll out pricing and packaging for a new product launch?

I've answered some of this in previous questions, but here are some thoughts... 1) Understand your buyers needs, budgeting/buying process, problem you are solving for them (and/or their users) and the relative value of solving that problem 2) Look at competitive solutions or alternatives to s...more

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Chris Mills

VP of Marketing

I would love to take classes on pricing and strategy. Any recommendations? These can be multi-week long classes as well as day long seminars. I am senior product marketing professional looking to strengthen my skill set.

The Professional Pricing Society (PPS) offers courses and a formal certifcation program - Certified Pricing Professional (CPP). https://pricingsociety.com/pages/cpp Their course offerings include topics like: * Core Pricing Skills * Best Practices in Pricing Analytics * Value Based ...more

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Chris Mills

VP of Marketing

What are the aspects of operationalizing a GTM plan that might prove to be most risky?

I'll answer this from the aspect of a GTM plan for pricing and packaging changes. The top 3 areas to identify and mitigate risk around include: 1) RISK: Did you get the Price/Packaging right? * Does the price and what's included in the packaging resonate with the buyer? * Is the price po...more

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Chris Mills

VP of Marketing

What is your take about PMM's role on Pricing Page strategies?

In different organziations, Pricing is owned by different orgs. Sometimes Product owns it, sometimes Strategy or Finance, sometimes Marketing and specifically Product Marketing. No matter which team 'owns' Pricing it's almost always a collaborative process to determine Pricing and Pricing Strateg...more

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Chris Mills

VP of Marketing

Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.

1). Pricing & packaging is a complex topic that typically involves coordination between many internal constiutents and teams including Sales, Customer Success, Product, Finance, Deal Desk, Marketing, etc. It's important to make sure that you have alignment between these teams as you embark on any...more

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Credentials & Highlights

VP of Marketing at Ambition