We're rolling out a new pricing model. How do you drive adoption from your existing customers when pricing variables change?
7 Answers
Wrike Vice President Product Marketing / GTM • 6y
This is one of the more complex areas of rolling out a new pricing model. It's important to make sure that you understand the impact of any of the pricing changes to exi...
1593 Views
LaunchDarkly Vice President Product Marketing • 4y
Few things to consider: 1] Your customer comms plan - when are you letting your customers know? Are you giving them a head's up? Are you letting them know why pricing is ...
914 Views
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Salesforce Senior Director, Product Marketing • 4y
This is a great quesstion. And a tricky one. The key is to first segment your customers - and determine how you want to communicate, and what you want to communicate, to ...
1146 Views
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 3y
Education, education, and more education! Adoption takes time and education. Many companies plan for a pricing rollout by writing an informative email, which drives awar...
701 Views
AssemblyAI CMO • 3y
I assume this new pricing model often comes with packaging changes. My hot take (maybe not so hot) is that packaging is much more important and impactful than your dollar...
800 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
To drive the adoption of a new pricing model from your existing customers, you will need to clearly communicate the value and benefits of the new pricing model, and provi...
317 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 4y
Congrats and Godspeed! Rolling out a new pricing model is exciting, and often is done with the future of your company in mind. New markets, new buyers, a lot of fun! But...
636 Views
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