Snowflake Product Marketing Lead • 1y
Isolating campaign impact is tricky, and there's rarely a perfect 1-to-1 correlation between what you did and what moved the needle. Here are some ways to navigate this. Start by building a clear baseline before your campaign or launch by assessing: Normal conversion rates Typical sales cycles Standard deal sizes and win rates Then look for specific patterns or changes in behavior once you’ve launched. For example, when we created a new value selling framework, we didn't just track overall sales ...Read More
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