Clare Hegg

In initial PMM interview screens I always ask the same question (partially because it just works and partially because it sets a nice running baseline for me); 'Describe ...

I've seen it work in many different ways. It's usually dependent upon where the PMM org lives, and what the other organizations look like along side of it. If it's in Mar...

I'm going to focus on just one part of that equation: Solution. This is an often misrepresented piece of the product marketers toolkit. I have found that so many companie...

It can work in many places, but I find it to be the most effective if it is either within Marketing or on its own entirely so that marketing is properly on message. I oft...

Definitely good old Google Alerts is key. Also, social media monitoring with Social Mention. Key: Read their blog. For product updates; keep tabs on their website chan...

Retaining talent is one of those things that has no magic bullet. I believe keeping talent, begins with hiring the right talent in the first place. Obviously you need to ...

Keep them motivated, working on interesting things, help them continue their growth even if that growth means they're leaving the company. And the harder part in some way...