Clare Hegg

Clare Hegg

Director of Product Marketing, Skopenow
About
With over a decade of experience in product marketing, branding, corporate strategy and sales enablement, I hold proven success in driving go-to-market planning, customer experience differentiation and building brand cohesion.

Content

Clare Hegg
Clare Hegg
Skopenow Director of Product MarketingOctober 3
In initial PMM interview screens I always ask the same question (partially because it just works and partially because it sets a nice running baseline for me); 'Describe to me your favourite product to me. Tell me what is it, why you like it, and what sets it apart.' This gets to the fundimental ......Read More
1739 Views
Clare Hegg
Clare Hegg
Skopenow Director of Product MarketingAugust 19
I've seen it work in many different ways. It's usually dependent upon where the PMM org lives, and what the other organizations look like along side of it. If it's in Marketing, it's very dependent on who the leader of marketing is. If it's in Product Management, it's usually broken out by produc......Read More
1500 Views
Clare Hegg
Clare Hegg
Skopenow Director of Product MarketingAugust 19
It can work in many places, but I find it to be the most effective if it is either within Marketing or on its own entirely so that marketing is properly on message. I often draw a venn diagram of product marketing. Product marketing has changed dramatically since the days when the Pragmatic frame......Read More
729 Views
Clare Hegg
Clare Hegg
Skopenow Director of Product MarketingAugust 31
I'm going to focus on just one part of that equation: Solution. This is an often misrepresented piece of the product marketers toolkit. I have found that so many companies put together a list of products an call it a solution, I would consider this a 'bundle' 'package' or 'toolkit.' A solution, a......Read More
688 Views
Clare Hegg
Clare Hegg
Skopenow Director of Product MarketingAugust 19

Definitely good old Google Alerts is key. Also, social media monitoring with Social Mention. Key: Read their blog. 

 

For product updates; keep tabs on their website changes with Visualping.io. 

616 Views
Clare Hegg
Clare Hegg
Skopenow Director of Product MarketingOctober 3
Retaining talent is one of those things that has no magic bullet. I believe keeping talent, begins with hiring the right talent in the first place. Obviously you need to be hiring for someone who aligns with your company culture, mission and is talented and make sure you pay them well, give them ......Read More
489 Views
Clare Hegg
Clare Hegg
Skopenow Director of Product MarketingAugust 19

Keep them motivated, working on interesting things, help them continue their growth even if that growth means they're leaving the company. And the harder part in some ways... tell them your own aspiratations for growth and the potential for you to move up (and/or on) yourself. 

393 Views
Credentials & Highlights
Director of Product Marketing at Skopenow
Lives In Seattle, WA
Knows About Platform and Solutions Product Marketing, Product Marketing Career Path, Messaging, P......more