In initial PMM interview screens I always ask the same question (partially because it just works and partially because it sets a nice running baseline for me); 'Describe to me your favourite product to me. Tell me what is it, why you like it, and what sets it apart.' This gets to the fundimental heart of what a good PMM should be able to do... articulate value, distill a product description in a few moments, and tell a story to get someone interested. Very strong PMMs will not only be able to do it but will know to chose a product that is within the same realm of products/services that your company delivers (trust me I've heard some absolutely insane answers).
About
With over a decade of experience in product marketing, branding, corporate
strategy and sales enablement, I hold proven success in driving go-to-market
planning, customer experience differentiation...more
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Credentials & Highlights
Director of Product Marketing at Skopenow
Lives In Seattle, WA
Knows About Product Launches, Influencing the Product Roadmap, Messaging,
Platform and Solutions ...more