Clare Hegg
Director of Product Marketing, Skopenow
With over a decade of experience in product marketing, branding, corporate
strategy and sales enablement, I hold proven success in driving go-to-market
planning, customer experience differentiation...more
Content
Director of Product Marketing
In initial PMM interview screens I always ask the same question (partially
because it just works and partially because it sets a nice running baseline for
me); 'Describe to me your favourite product to me. Tell me what is it, why you
like it, and what sets it apart.' This gets to the fundimental ...more
Director of Product Marketing
Retaining talent is one of those things that has no magic bullet. I believe
keeping talent, begins with hiring the right talent in the first place.
Obviously you need to be hiring for someone who aligns with your company
culture, mission and is talented and make sure you pay them well, give them ...more
Director of Product Marketing
I'm going to focus on just one part of that equation: Solution. This is an often
misrepresented piece of the product marketers toolkit. I have found that so many
companies put together a list of products an call it a solution, I would
consider this a 'bundle' 'package' or 'toolkit.' A solution, a...more
Director of Product Marketing
It can work in many places, but I find it to be the most effective if it is
either within Marketing or on its own entirely so that marketing is properly on
message. I often draw a venn diagram of product marketing. Product marketing has
changed dramatically since the days when the Pragmatic frame...more
Director of Product Marketing
Keep them motivated, working on interesting things, help them continue their growth even if that growth means they're leaving the company. And the harder part in some ways... tell them your own aspiratations for growth and the potential for you to move up (and/or on) yourself.
Director of Product Marketing
Definitely good old Google Alerts is key. Also, social media monitoring with Social Mention. Key: Read their blog.
For product updates; keep tabs on their website changes with Visualping.io.
Director of Product Marketing
I've seen it work in many different ways. It's usually dependent upon where the
PMM org lives, and what the other organizations look like along side of it. If
it's in Marketing, it's very dependent on who the leader of marketing is. If
it's in Product Management, it's usually broken out by produc...more
Credentials & Highlights
Director of Product Marketing at Skopenow
Lives In Seattle, WA