What are some of the most common red flags that product marketing candidates make?

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I'v...

Getting on my soapbox here for a second (though I suppose I've been on it this whole time) — make sure your resume is concise and clear. It should be 2 pages MAX, ideall...

A few flags that I look out for are outlined below that separates a good candidate from a great one. Failure to be concise. As a product marketer, one of the key charac...

My top 2 based on recent experiences: Very rudimentary but using bullets from the job description instead of actually writing what you did and what was the result, is st...

In initial PMM interview screens I always ask the same question (partially because it just works and partially because it sets a nice running baseline for me); 'Describe ...

I had a PMM candidate tell me that he was not comfortable presenting to audiences. Obviously a deal-breaker there. Every PMM needs to present. I've reviewed resumes or L...

This is a red flag for me: Answering behavioral questions with hypotheticals and generalities as opposed to describing specifics of the projects they worked on and usin...

There seems to be a common thread among talented marketers who don’t do well in their interviews - responses sound generic, answers are often way too long and provide too...

This isn't about avoidance or red flags, but what I consider the single most important behavioral question to ask, whether you are the one interviewing or the one being i...