How do you motivate your product marketing direct reports with upward movement when there may not be opportunities for people management.
How do you show them their scope/responsibility is increasing and clearly mark career advancement?
7 Answers
1. Give them interesting and stretching projects: from writing content to pricing and competitive intelligence. 2. Facilitate and incentivize cross-functional work: let t...
1397 Views
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 8y
This is a great question. People are motivated by different things, and there obviously aren't people management roles for everyone (nor does everyone WANT to be a people...
909 Views
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BrainKraft Founder • 8y
Improve their skills. Prepare them to replace you (so you can get promoted). Or prepare them for their next opportunity. Help them build their resume. Not only is it the ...
590 Views
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
Product marketing doesn't get people management opportunities as fast as other functions, so consider supporting a move into another role. Many sales and marketing jobs w...
459 Views
Skopenow Director of Product Marketing • 8y
Keep them motivated, working on interesting things, help them continue their growth even if that growth means they're leaving the company. And the harder part in some way...
412 Views
Square Product Lead • 8y
Think about it the other way. PMM is one of the most cross-functional roles in a company. You are essentially quarterbacking the entire go-to-market efforts. The leadersh...
1096 Views
Ouster Vice President Marketing • 8y
Honestly, pay them more. You can also look at getting them MBA interns for the summer, etc. Also, depending on how big your marketing team is, you can give them expanded ...
456 Views
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