Dan Laufer

That's a great question. It depends a lot on the product of course. There are some products that lend itself to a soft launch before we put any marketing effort behind it...

I think a good PMM should take the stance that "I'm going to know everything about the product, competitive landscape and our customers." If you do that well there are se...

There are good arguments for either. My team is in the marketing org so I have a bias towards that structure :) Ultimately it comes down to people and where you think PMM...

I think there are three stages to product planning that involve a product marketer: 1. Before the roadmap is set (helping inform what the product should be), 2. While th...

That can be very tough. Similar to another answer I wrote, I think a lot of this is interpersonal which makes specific feedback tough without more context. A few ideas to...

There are a few touchpoints here: Our sales team posts a report after meeting with a prospective client that gets shared with all revenue stakeholders including marketi...

That's tough since a lot of it is interpersonal dynamics. I don't think there's a silver bullet but a couple thoughts that might help: 1. Bring product into some of the...