That's a great question. It depends a lot on the product of course. There are some products that lend itself to a soft launch before we put any marketing effort behind...Read More
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Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?
I think a good PMM should take the stance that "I'm going to know everything about the product, competitive landscape and our customers." If you do that well there are...Read More
How can I start making a change in my organization to influence the roadmap based on consumer insights?
That can be very tough. Similar to another answer I wrote, I think a lot of this is interpersonal which makes specific feedback tough without more context. A few ideas...Read More
I think there are three stages to product planning that involve a product marketer: 1. Before the roadmap is set (helping inform what the product should be), 2. While...Read More
How do you deliver sales feedback to the product team to inform the current roadmap and make changes?
There are a few touchpoints here: Our sales team posts a report after meeting with a prospective client that gets shared with all revenue stakeholders including market...Read More
There are good arguments for either. My team is in the marketing org so I have a bias towards that structure :) Ultimately it comes down to people and where you think ...Read More
That's tough since a lot of it is interpersonal dynamics. I don't think there's a silver bullet but a couple thoughts that might help: 1. Bring product into some of t...Read More
Credentials & Highlights
CEO at PipeDreams Ventures
Lives In San Francisco, CA
Knows About Platform and Solutions Product Marketing, Product Marketing Career Path, Building a P...more