That's a great question. It depends a lot on the product of course. There are
some products that lend itself to a soft launch before we put any marketing
effort behind...Read More
Dan Laufer
CEO, PipeDreams Ventures
Content
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CEO at PipeDreams Ventures • January 15
Most Relevant
CEO at PipeDreams Ventures • January 15
I think a good PMM should take the stance that "I'm going to know everything
about the product, competitive landscape and our customers." If you do that well
there are...Read More
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CEO at PipeDreams Ventures • January 15
That can be very tough. Similar to another answer I wrote, I think a lot of this
is interpersonal which makes specific feedback tough without more context. A few
ideas...Read More
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CEO at PipeDreams Ventures • January 15
I think there are three stages to product planning that involve a product
marketer: 1. Before the roadmap is set (helping inform what the product should
be), 2. While...Read More
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CEO at PipeDreams Ventures • January 15
There are a few touchpoints here: Our sales team posts a report after meeting
with a prospective client that gets shared with all revenue stakeholders
including market...Read More
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CEO at PipeDreams Ventures • January 15
There are good arguments for either. My team is in the marketing org so I have a
bias towards that structure :) Ultimately it comes down to people and where you
think ...Read More
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CEO at PipeDreams Ventures • January 15
That's tough since a lot of it is interpersonal dynamics. I don't think there's
a silver bullet but a couple thoughts that might help: 1. Bring product into
some of t...Read More
CEO at
Working with Product with Dan Laufer, Head of Growth & Product Marketing at Nextdoor
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Connect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/
Join Dan on Sharebird here: https://sharebird.com/profile/dan-laufer
Questions we covered in this episode:
1. How do you add value to PMs and the product team?
2. How do you build a good relationship with Product?
3....more
Credentials & Highlights
CEO at PipeDreams Ventures
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Platform and Solutions Product Marketing, Product Marketing Career
Path, Building a P...more