Product marketing is the core of any organization. We are the product experts, which means:
- We work closely with the demand gen teams to create compelling ads in the market.
- We partner with the awareness teams to hype the product / upcoming features.
- We align with the product teams on feature prioritization and the right short-term and long-term product strategy.
- We work with the field to arm the sellers with the latest product innovation and how to sell them.
- We work with the AR and PR teams to ensure we stay relevant in the market.
Can you name another team that's central to an organization? ;)