What's the easiest way for you to convey the value of product marketing?

Product marketing is the core of any organization. We are the product experts, which means: We work closely with the demand gen teams to create compelling ads in the ma...

In smaller organizations, I've found this is much harder. The marketing team, sales team, and product team might all sit very close to each other. Small organizations e...

Product marketing is the process of taking the right product to the right market with the right narrative to the right audience and at the right time. More specifically, ...

Find ways to connect product marketing output to metrics that matter to the business and shamelessly self-promote when product marketing influences those metrics, even if...