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What would you need from your boss when you just join a new organization as a PMM leader?

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5 Answers
  1. Scott Ivell
    Scott Ivell

    DeepL VP Product Marketing | Formerly Adobe, Salesforce • 8mo

    I’ve reported into sales, marketing, and product as a PMM. The first job is the same each time: get crystal‑clear on what your boss expects from PMM, because the expectation differs by function. I also need air cover while I learn the truth from customers and sellers. In the first few weeks, I’ll ship initial reflections and a draft PMM mandate, or start the dialogue to align on one. I want a heads‑up on the must‑win outcomes for the next two quarters and unrestricted access to customers, produc ...Read More

    10,712 Views
  2. Rekha Srivatsan
    Rekha Srivatsan

    Salesforce SVP & CMO, Tableau • 3y

    I am familiar with this situation as I was here not too long ago. ;) Here's what worked well for me:  As a new leader, establish your 30-60-90 days goals with your manager. Align on the big bets, so there are no big surprises.  You are also likely to re-org the team to make it more efficient. Chances are that your manager might also have a few thoughts/ideas. Pick their brain earlier to understand more, so it can influence your plans.  Ask your manager for the critical stakeholders for you to bu ...Read More

    1,353 Views
  3. Danny Sack
    Danny Sack

    SAP Director of Product Marketing • 4y

    Every time I join a new organization, I ask for the same things:

    • List of key contacts in the sales, marketing, and product teams
    • Key buyer/user personas
    • Existing product materials
    • KPIs for the team

    From there I construct a 30-60-90 day plan to meet people, learn the products, and craft a strategy for the products that will lead to measurable success.

    1,424 Views
  4. Francisco M. T. Bram

    Chewy Senior Director, Head of Global Marketing • 4y

    The most important thing you should expect from your new manager when you first join an organization is a detailed onboarding document with a 90-day plan. The document should provide background information on the company, industries, and competitors with links to source files and documents. It should also outline the company’s vision, the annual operating plan for the business and the department OKRs or goals.  As part of your orientation plan, your boss should identify a list of key individuals ...Read More

    1,104 Views
  5. Samridhi Anand
    Samridhi Anand

    NetraScale Product Marketing Manager | Formerly BeeHyv Software, Debtstream, Willaim O'Neil Inc • Tue

    This is a question I’ve actually been asked in an interview , it was a final round with the CEO of a SaaS  business early-stage team—and it really stuck with me because it gets right to the heart of what makes a PMM leader successful from day one. The CEO asked me, “What do you actually need from me to be successful here as we are small team?” For me, it comes down to three things: clear priorities, deep context, and true autonomy. 1. A clear 30–60–90 day focus In early-stage teams, everything f ...Read More

    164 Views

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