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Diana Smith

Director of Brand and Product Marketing, Twilio.org, Twilio
Diana Smith
Director of Brand and Product Marketing, Twilio.org, Twilio

Video: Adventures in Messaging: E06 with Diana Smith, Director of Product Marketing & Brand, Twilio.org

It’s easy to think you know how to talk to your customer. But are you using the same words they use? Are you highlighting the same problems they discuss? Are you truly empathizing with their situation? The words you use have the power to build up or belittle your customer. To show you understand them or not. To earn their trust or not. That’s why you should always approach messaging from a place of learning. In this Episode, Diana Smith, Director of Brand & Product Marketing at Twilio.org tal...more

Podcast: PMM Meets Non-Profits with Twilio's Director of Brand and Product Marketing, Diana Smith

PMM Meets Non-Profits with Twilio's Director of Brand and Product Marketing, Diana Smith
PMM Meets Non-Profits with Twilio's Director of Brand and Product Marketing, Diana Smith
PMM Meets Non-Profits with Twilio's Director of Brand and Product Marketing, Diana Smith
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Podcast: Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org

Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org
Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org
Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org
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Added July 16, 2019Published in AMA's

AMA: Segment Former Head of Product Marketing, Diana Smith on Messaging

Segment Former Head of Product Marketing, Diana Smith

on Messaging

Director of Brand and Product Marketing, Twilio.org
Twilio
Director of Brand and Product Marketing, Twilio.org at Twilio
At Segment, we think of messaging in three tiers and have different frameworks for each. Product marketing usually collaborates with PR and brand for Level 0 and Level 1, while we own Level 2. Level 0 Messaging: Highest-level company messaging, found in press releases, first sales decks slides, ...more
Director of Brand and Product Marketing, Twilio.org at Twilio
The key thing is to do what you just mentioned -- grab attention. Do something different. Either tell a bolder story, take a different angle, focus on a differentiator, or show how other players in the market have it all wrong. This is a never-ending battle because your competitors will likely co...more