How do you differentiate "value proposition", "messaging", "pitch", and "story"? Do you see these as separate, complementary, the same thing, or else?
All related (54)
Related Ask Me Anything Sessions
How have your product marketing teams traditionally worked with your demand generation / growth marketing team?
How do you draw the line between sales enablement that product marketing is responsible for vs. sales ops?
How do you leverage insights and prioritize qualitative vs quantitative as you build-out product messaging recommendations?