Do you have any great external resources to become better at messaging?

Yes, there are plenty resources out there for you to continue to sharpen your toolset and learn from others in the community as well. Here are some of my favorites 1. Lis...

Hi - yes - I definitely recommend sharebird's resources. I also love a few books on positioning. First the classic book here is from Al Ries and Jack Trout and it's call...

I've read a couple of great books on building messaging. The two I enjoyed the most were: The Aha Moment by Andy Cunningham. She has worked with some of the most iconic ...

Building a Story Brand from Donald Miller is a great resource - you can get the book or access the free resources on their website. It gives you a 7-steps framework to cl...

I have created an on-line course that takes you through positioning and messaging – they go hand in hand – step-by-step. Here is a link to the sign-in page; it is free: ...

I’ve written a short eBook about the assumptions, steps, questions and evaluation criteria needed to create compelling, unique messaging. Here is a link; it’s free:https:...