Would you have any great external resources about becoming better at messaging that you can share?

4 answers

All related (66)

Director of Product Marketing at HubSpot | Formerly Intuit, American Express, Sage • November 9

Yes, there are plenty resources out there for you to continue to sharpen your toolset and learn from others in the community as well. Here are some of my favorites 1. Listening to podcasts - Women i

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Alissa Lydon

Head of Marketing at LEVEE | Formerly Mezmo, Sauce Labs • October 11

I've read a couple of great books on building messaging. The two I enjoyed the most were: The Aha Moment by Andy Cunningham. She has worked with some of the most iconic brands in tech (including Appl

21 Saves

Diego Lomanto

Chief Marketing Officer at Ada • May 11

Hi - yes - I definitely recommend sharebird's resources. I also love a few books on positioning. First the classic book here is from Al Ries and Jack Trout and it's called "Positioning: The Battle fo

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Lawson Abinanti

Co-Founder at Messages That Matter • February 23

I have created an on-line course that takes you through positioning and messaging – they go hand in hand – step-by-step. Here is a link to the sign-in page; it is free: https://messagesthatmatter.com

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How do you approach getting approval for messaging from internal stakeholders like Product, Sales, and Customer Success?

How does Marketing messaging differ from PR/Comms messaging?

How do you get to creative, consistent and differentiated messaging?

Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.

What are the biggest obstacles you typically encounter in implementing new messages for a product or service?

What are your thoughts on how to distinguish between what is a product, feature, and solution?