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Director of Product Marketing at HubSpot | Formerly Intuit, American Express, Sage • November 9
How do you approach getting approval for messaging from internal stakeholders like Product, Sales, and Customer Success?
Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.
What are the biggest obstacles you typically encounter in implementing new messages for a product or service?