Do you have any great external resources to become better at messaging?

Answer

6 Answers

Messaging Frameworks

Nisha Goklaney

HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 3y

Yes, there are plenty resources out there for you to continue to sharpen your toolset and learn from others in the community as well. Here are some of my favorites 1. Listening to podcasts - Women in Product Marketing by Mary Sheehan is by far my favorite. She brings on a host of Senior PMM's in their field to discuss topics from messaging, positioning, pricing, getting into PMM, GTM strategy etc. 2. Following thought leaders on Linkedin. 3. Spend time on other websites - Some website I have c ...Read More

61,702 Views
Diego Lomanto

Writer Chief Marketing Officer • 4y

Hi - yes - I definitely recommend sharebird's resources. I also love a few books on positioning. First the classic book here is from Al Ries and Jack Trout and it's called "Positioning: The Battle for your Mind." I also recommend "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" by April Dunford

5,867 Views
Alissa Lydon

Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y

I've read a couple of great books on building messaging. The two I enjoyed the most were: The Aha Moment by Andy Cunningham. She has worked with some of the most iconic brands in tech (including Apple during Steve Jobs' heyday). She provides a great framework for understanding what she calls "your positioning DNA." And she not only presents her concepts in a very straightforward way, but she also supplements them with lots of great stories from her experiences. Storynomics by Robert McKee and Th ...Read More

2,209 Views
Izabella Garcia

Cut+Dry Product Marketing Manager • 3y

Building a Story Brand from Donald Miller is a great resource - you can get the book or access the free resources on their website. It gives you a 7-steps framework to clarify your message through storytelling. This exercise is valuable because you see your company/product as the guru rather than the hero, and you can start developing messages that deliver immediate value to the customer.

356 Views
Lawson Abinanti

Messages That Matter Co-Founder • 3y

I have created an on-line course that takes you through positioning and messaging – they go hand in hand – step-by-step. Here is a link to the sign-in page; it is free:

https://messagesthatmatter.com/learn-positioning-online/

The framework covered in the course was created by my partner when he was at Microsoft, and has been enhanced over time. I have taught the framework to product marketing professionals throughout the world.

363 Views
Lawson Abinanti

Messages That Matter Co-Founder • 1y

I’ve written a short eBook about the assumptions, steps, questions and evaluation criteria needed to create compelling, unique messaging. Here is a link; it’s free: https://messagesthatmatter.com/ebook-on-positioning/free-ebook/ The eBook covers the following: The 3C’s of successful messaging. How to create and test your messaging which includes a positioning statement and support points. How to get target audience’s attention with a benefit-oriented positioning statement. Why “copycat” marketin ...Read More

207 Views