What is your approach to testing different messaging and your criteria for success?

As a rule of thumb, you should always test your messaging. The level of rigor and criteria for success should be sized appropriately the higher you go in the messaging hierarchy.For this answer, I’ll

This really depends on the channel: For websites and demand gen, you can always use A/B testing to determine what works, but for messaging further down in the funnel, tracking interactivity with diffe

We use varioius external forums for testing messaging. We do a lot of informal conversations with customers but we also have formal customer and product advisory boards where we preview messaging. I

There's both qualitative and quantitative ways to test messaging, and in my opinion both are equally important in the long run.  The qualitative approach involves directly validating messaging with y