How are you using AI for competitive research and battlecard updates?
I’m curious how others are using AI to support competitive research. Keeping battlecards up to date is especially time-consuming — would love to hear what tools or workflows have worked well for your team.
Competitive PositioningMarket ResearchEnterprise Product MarketingSMB Product MarketingProduct Marketing ToolsAI and Product MarketingProduct Marketing Productivity Hacks
2 Answers
Bloomreach VP, Product Marketing • 9mo
Great question! We're constantly testing out AI tools now. I apply a “consequential AI” lens: any tool must make Product Marketing faster, better, or more holistic. When ...
22391 Views
ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax • 2mo
Hello! Here is how I'm using AI for competitive research & updates. I've set up a Skill in Claude to run periodic competitive updates from public information. Eventua...
271 Views
Upcoming Event
Mastering Market Research
Related Questions
How do you systematically organize & update your competitive intel when there's so much new information that can flow in every day? What is the most effective way to manage competitive intel in a B2B-scale-up organization that scales to the new markets? What tools or frameworks do you utilize when conducting competitive and market intelligence?When considering a new initiative, how do you determine what questions to ask your MR team to ensure you are getting the right data to inform your decision?What are your top 3 methods for conducting effective competitive research?