How do you recommend communicating and sharing the competitor analysis with the team/stakeholders?
6 Answers
Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 9mo
You can do the analysis once, but use different formats for different teams. 1. For Sales and GTM teams: Battlecards and EnablementFocus on what you can say to win agains...
3712 Views
Bloomreach VP, Product Marketing • 9mo
I use a combination of providing data and insights and finding ways to work in into the day to day. People absorb intel differently, and competitive insights only stick w...
4083 Views
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
As a Product Marketing Manager , effectively communicating and sharing competitor analysis with your team and stakeholders is crucial for aligning everyone on the competi...
2016 Views
Moloco Product Marketing Director • 6mo
Competitive intel only matters if it changes how teams act — so my focus is on audience-specific communication that turns insights into action. There are two elements I t...
1010 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
Context is queen! Here are some ways I tend to approach sharing competitive intelligence with my teams:Customize for the Audience:Tailor the comms to the specific needs a...
457 Views
Sauce Labs Group Manager, Product Marketing | Formerly Twilio • 1y
The best competitive analysis isnt just insightful - its easy to act on. Heres how I make sure the team stays informed and ready to compete:Make it accessible and actiona...
730 Views
Related Questions
What are your top 3 methods for conducting effective competitive research? Where do you typically uncover the most competitive insights? What frameworks do you use to get clarity on the competitive position? How do you stay on top of competitors when it's a crowded market and things are changing every day?How do you convey that competitive intelligence is a team effort, requiring input from all business areas, especially customer-facing teams?Competitive insights is often a back burner to launches and other PMM work. Are their tips in prioritizing and making research actionable? How do you systematically organize & update your competitive intel when there's so much new information that can flow in every day?