What tools or frameworks do you utilize when conducting competitive and market intelligence?
5 Answers
Moloco Product Marketing Director • 7mo
Doing market intelligence work can be very detail-oriented both in the research and analysis phase as well as the synthesis and share-out phase, so there are a few framew...
1662 Views
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Three types of research should inform any competitive and market intelligence program:Internal resources and intelligence, such as sales calls and win-loss analysis, are ...
2977 Views
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Bloomreach VP, Product Marketing • 10mo
It's a mix of things.We run a consistent win/loss and call analysis loop to track real-time competitor mentions, objections, and positioning that works (or don't).We've r...
936 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
There are plenty of tools out there to gather competitive intel and you don't technically even need a tool - you could just set up Google alerts or search yourself. That ...
1651 Views
Etsy Senior Director, Seller Growth & Retention • 4mo
AI tooling can be very helpful for streamlining competitive and marketing intelligence. That enables the team to focus less time on collecting inputs and competitive and...
626 Views
Related Questions
What is the most effective way to manage competitive intel in a B2B-scale-up organization that scales to the new markets? How are you using AI for competitive research and battlecard updates?How do you differentiate market intelligence from competitive intelligence?Where do you typically uncover the most competitive insights? What frameworks do you use to get clarity on the competitive position? What market research tools do you recommend for efficiency?How do you convey that competitive intelligence is a team effort, requiring input from all business areas, especially customer-facing teams?