What tools or frameworks do you utilize when conducting competitive and market intelligence?

Doing market intelligence work can be very detail-oriented both in the research and analysis phase as well as the synthesis and share-out phase, so there are a few framew...

Three types of research should inform any competitive and market intelligence program:Internal resources and intelligence, such as sales calls and win-loss analysis, are ...

It's a mix of things.We run a consistent win/loss and call analysis loop to track real-time competitor mentions, objections, and positioning that works (or don't).We've r...

There are plenty of tools out there to gather competitive intel and you don't technically even need a tool - you could just set up Google alerts or search yourself. That ...

AI tooling can be very helpful for streamlining competitive and marketing intelligence. That enables the team to focus less time on collecting inputs and competitive and...