What tools or frameworks do you utilize when conducting competitive and market intelligence?
5 Answers
Moloco Product Marketing Director • 6mo
Doing market intelligence work can be very detail-oriented both in the research and analysis phase as well as the synthesis and share-out phase, so there are a few framew...
1656 Views
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Three types of research should inform any competitive and market intelligence program:Internal resources and intelligence, such as sales calls and win-loss analysis, are ...
2971 Views
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Bloomreach VP, Product Marketing • 9mo
It's a mix of things.We run a consistent win/loss and call analysis loop to track real-time competitor mentions, objections, and positioning that works (or don't).We've r...
931 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
There are plenty of tools out there to gather competitive intel and you don't technically even need a tool - you could just set up Google alerts or search yourself. That ...
1649 Views
Etsy Senior Director, Seller Growth & Retention • 3mo
AI tooling can be very helpful for streamlining competitive and marketing intelligence. That enables the team to focus less time on collecting inputs and competitive and...
620 Views
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