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Eileen Buenviaje Reyes

Director of Product Marketing, Dropbox Core, Dropbox
Eileen Buenviaje Reyes
Director of Product Marketing, Dropbox Core, Dropbox

Podcast: Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox

Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
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Added January 20, 2021Published in AMA's

AMA: Dropbox Director of Product Marketing, Dropbox Core, Eileen Reyes on Influencing without Authority

Dropbox Director of Product Marketing, Dropbox Core, Eileen Reyes

on Influencing without Authority

Director of Product Marketing, Dropbox Core
Dropbox
Director of Product Marketing, Dropbox Core at Dropbox
Market research is the most powerful tool for influencing product. I recommend applying your marketing skills to your internal stakeholders in the same way you use them for your externally-facing initiatives. If you have some great market insights in hand, consider these steps: 1. Understand you...more
Director of Product Marketing, Dropbox Core at Dropbox
I speak to this a bit in the question above about burnout. The quarterly planning process is critical in order to set expectations up-front about what product marketing can and cannot tackle. Ideally as part of that process, each PMM leaves a bit of capacity unaccounted for (my goal would be 10-2...more