Eileen Buenviaje Reyes

Director of Product Marketing, Dropbox Core, Dropbox

Eileen Buenviaje Reyes

Director of Product Marketing, Dropbox Core, Dropbox

Added May 10, 2021 • Published in Behind The Scenes: Consumer Product Marketing's

Podcast: Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox

Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox

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Added January 20, 2021 • Published in AMA's

AMA: Dropbox Director of Product Marketing, Dropbox Core, Eileen Reyes on Influencing without Authority

Director of Product Marketing, Dropbox Core

Dropbox

How do you drive culture change with market research?

Eileen Buenviaje Reyes

Director of Product Marketing, Dropbox Core at Dropbox

Market research is the most powerful tool for influencing product. I recommend applying your marketing skills to your internal stakeholders in the same way you use them for your externally-facing initiatives. If you have some great market insights in hand, consider these steps: 1. Understand you...more

How do you prioritize your product marketing projects and still make time for ad-hoc requests?

Eileen Buenviaje Reyes

Director of Product Marketing, Dropbox Core at Dropbox

I speak to this a bit in the question above about burnout. The quarterly planning process is critical in order to set expectations up-front about what product marketing can and cannot tackle. Ideally as part of that process, each PMM leaves a bit of capacity unaccounted for (my goal would be 10-2...more