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PMMs are typically tasked with a broad scope, balancing both strategic & tactical work and serving as the X-functional glue across multiple teams. How do you combat burnout for your team?

Eileen Buenviaje Reyes
BrightHire VP, Marketing | Formerly 1Password, Dropbox, SurveyMonkey, LinkedIn5y
I completely agree that PMMs are highly cross-functional and often broadly scoped. The common trap I’ve seen us fall into is that of “peanut-buttering”, spreading ourselv...
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8820 Views
Candice Sparks
Attentive Senior Director of Product Marketing3y
There are a few things that I believe help PMMs to prioritize and manage expectations across the organization. Creating quarterly and annual plans. These plans should in...
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1771 Views
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Daniel Waas
AppFolio Vice President Product Marketing4y
Set boundaries and clear expectations with the various stakeholders you work with. Don't commit to crazy timelines. If a crazy timeline is unavoidable, communicate what ...
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621 Views
Roopal Shah
Guidewire Software Vice President Product Marketing5y
What a great question. One thing I do in almost all my teams is run them in agile sprints - they can be two weeks, three weeks, or monthly depending on the speed of busin...
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404 Views
Louis Debatte-Monroy
Adyen Vice President of Product Marketing | Formerly TomTom ,Backbase3y
As PMMs we typically see ourselves as the glue, at the center of the Venn diagram between sales, marketing and product.But this is perhaps what causes us to burnout. We c...
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231 Views