PMMs are typically tasked with a broad scope, balancing both strategic & tactical work and serving as the X-functional glue across multiple teams. How do you combat burnout for your team?
BrightHire VP, Marketing | Formerly 1Password, Dropbox, SurveyMonkey, LinkedIn • 5y
I completely agree that PMMs are highly cross-functional and often broadly scoped. The common trap I’ve seen us fall into is that of “peanut-buttering”, spreading ourselv...
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Attentive Senior Director of Product Marketing • 3y
There are a few things that I believe help PMMs to prioritize and manage expectations across the organization. Creating quarterly and annual plans. These plans should in...
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AppFolio Vice President Product Marketing • 4y
Set boundaries and clear expectations with the various stakeholders you work with. Don't commit to crazy timelines. If a crazy timeline is unavoidable, communicate what ...
621 Views
Guidewire Software Vice President Product Marketing • 5y
What a great question. One thing I do in almost all my teams is run them in agile sprints - they can be two weeks, three weeks, or monthly depending on the speed of busin...
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Adyen Vice President of Product Marketing | Formerly TomTom ,Backbase • 3y
As PMMs we typically see ourselves as the glue, at the center of the Venn diagram between sales, marketing and product.But this is perhaps what causes us to burnout. We c...
231 Views