Which stakeholders have input into your roadmap, and how to balance giving them influence vs control?
17 Answers
Adobe Director, Product Management • 1mo
The short answer: everyone gets influence; (almost) no one gets control. It is important to assume the role to smartly synthesize the inputs, and not to take the requests...
454 Views
Typeform Chief Product Officer • 3y
There are several stakeholders that have input into our roadmap, a few main partners and collaborators are listed below:Other Product & Design TeamsSales/CS teamsMark...
2322 Views
AlphaSense SVP, Product and Design • 1y
If I could reframe the question slightly, I’d say this: our roadmap is a living, evolving artifact. We’re operating in a high-growth environment with an AI-first product ...
3678 Views
Splunk Director, Product Management • 3y
I appreciate this question! Generally speaking, we get inputs mostly from sales, customers and product/engineering. I’ve used the approach of building partnerships with s...
1930 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 2y
As a general rule, everyone should have input into the product roadmap. In fact, at GitLab our mission is to make it so that everyone can contribute and we apply the same...
2201 Views
Cortex VP of Product | Formerly Splunk, Deloitte • 3y
Prioritization is more art than science. My goal is to actively listen to all stakeholders and help communicate how I make tradeoffs and how that impacts timeline to deli...
569 Views
Superhuman Head of Product, Enterprise • 2y
This is possibly a good application of the RACI framework to determine which of your stakeholders have influence vs ControlResponsible: Think of your product, engineering...
2801 Views
Splunk Director of Product Management • 3y
In my mind, several groups of stakeholders often influence the roadmap. They include your customers (both internal and external), your product team (e.g., engineering, de...
898 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y
The stakeholders who typically have input into a roadmap can be:Customers and Users:Product Managers on other teams (that have a dependency)Development TeamExecutives and...
936 Views
Meta Senior Director of Product Management • 2y
It varies. Mostly the stakeholders fall in four categoriesCustomers especially in B2B larger enterprise products (there is sometimes more control here)Partners like engin...
2335 Views
BILL VP of Product, Product Platform • 10mo
The main stakeholders that have input into my roadmaps are (1) Customers, (2) Sales, (3) Customer Service, (4) Leadership / Executive Team, (5) Other teams dependent on m...
697 Views
GitLab Group Product Manager • 2y
At GitLab, we say that everyone can contribute. This is true even when it comes to input into the roadmap. Our product managers know that the best ideas can come from ver...
531 Views
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y
It depends on the role and problem space, but I try to invite (1) virtually everyone I collaborate with on a regular basis, (2) their management/leadership, and (3) fell...
435 Views
Square Product Lead, Payments • 2y
Prioritizing is one of the hardest tasks for a PM. Balancing the needs of stakeholders, with customer needs, and business priorities. However, only your manager (and the...
2670 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 2y
Your key stakeholders to shape a roadmap are: Customers/Users: Capture direct feedback and use data to gain insights into user needs, pain points, and feature requests.Sa...
454 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 1y
Everyone can contribute to the roadmap—sales, marketing, developers, leadership, the board, customers, executives, and even random people on the street with great ideas. ...
489 Views
Gainsight Director, Product Management | Formerly Cisco • 1y
Typically, several key stakeholders generally contribute to the roadmap, each bringing unique insights based on their functions, goals, and customer interactions. Broadly...
380 Views