It’s impossible to get our exec team to focus on one segment. How do I balance prioritizing my roadmap while building for different segments?

This is often the case for companies in a hyper-growth state, especially as they look to find a clear fit in the market. Where I've found success with leadership is by he...

I think executives in all shape and form need guidance from domain experts. They are looking for product leaders to have confidence in their conviction and share the same...

That is a hard situation to be in. Here are some options to try Communicate your roadmap to the executive team organized by segments, showcase what you can prioritize fo...

Don't force them to say no, get them to say "Hell Yes!"If the leadership team is not willing to commit to one segment, and you believe that's needed to succeed, then don'...

It is natural for leaders to be ambitious and get enticed by potential growth segments. To avoid confusion and inefficiencies with the organization’s limited resources, l...

This can happen because your product growth potential is sufficiently broad across multiple customer segments or you may be operating a complex product surface that serve...

I deal with this a fair emount in my current role - Delivery at ezCater to some degree touches all possible users of our multi-sided marketplace (customers, supply & ...

Executives that can't provide focus for your team can be a common situation when there's early stage market uncertainty and pressure to do customer discovery and find PMF...