Communities
Sign Up / Sign In

Feng Hong
Global Product Marketing Manager, TikTok
Content

Feng Hong
TikTok Global Product Marketing Manager • August 17
Well, that depends on the role. If you're writing a lot of content and not driving a lot of strategy, you probably should be a content marketer or a writer. If you own strategy of product marketing, and product marketing is an important marketing function to drive growth, then I'd say there's a c......Read More
2929 Views

Feng Hong
TikTok Global Product Marketing Manager • July 19
Always an interesting question. 1. What's the leadership structure of the marketing team? 2. Is there a director of product marketing 3. and what does the demand gen team expect from the PMM team? To me, those sorts of things dictate the relationship between the two. Also, if a company is......Read More
1539 Views

Feng Hong
TikTok Global Product Marketing Manager • August 3
This depends on the company and what it needs the role of product marketing to be. This boils down to: what gap is the company trying to fill? I'll use my role as an example, and for context, Full Circle Insights is a six year old startup with a sort of technical product aimed at enterprises/busi......Read More
1317 Views

Feng Hong
TikTok Global Product Marketing Manager • July 19
I think it depends on what the priorities are at the company and the other roles pre-existing (they both affect what the PMM needs to do more of), but I think the PMM contributes input for the roadmap based on the market feedback they are in tune with. The pmm can also do whitespace evaluation in......Read More
1042 Views

Feng Hong
TikTok Global Product Marketing Manager • July 19
I started with the hubspot template but definitely don't let the format limit the amount you want to write in there. it looks nice but i definitely had to augment it to make it more actionable. That's one of the main challenges of buyer persona research: operationalizing the deck and not letting ......Read More
966 Views

Feng Hong
TikTok Global Product Marketing Manager • July 22
There's a lot of reluctance around investing in buyer persona research that comes from a "so what" sort of experience in the past. You're going to have to establish what you want to accomplish with the buyer persona research as well as how to operationalize the research so that it isn't just a de......Read More
865 Views

Feng Hong
TikTok Global Product Marketing Manager • December 22
For companies of a certain DNA (Bay Area, technology), brand marketing is not a priority compared to being able to measure the performance of your own marketing, with a philosophy of investigating what works and what doesn't. That's because the company likely has a demand problem, not a brand pro......Read More
818 Views

Feng Hong
TikTok Global Product Marketing Manager • July 22
There needs to be alignment on the content itself between you and the sales team. Is the content answering a pain point they have? Is it actually useful in answering questions their audience has? Are you prescribing or pushing a specific time and place to use the content? Is the content actually ......Read More
741 Views

Feng Hong
TikTok Global Product Marketing Manager • July 22
What medium and what specific messaging? Depends on those two things (e.g., emails that capture people's attention vs website messaging that enables a staged, conversion-optimized flow of learning). Plenty of more in-depth stuff here if you could clarify what you mean. If it's the value propo......Read More
690 Views
Credentials & Highlights
Global Product Marketing Manager at TikTok
Lives In San Francisco, California
Knows About Brand Strategy, Product Launches, Product Marketing Career Path, Product Marketing So......more