Feng Hong

Well, that depends on the role. If you're writing a lot of content and not driving a lot of strategy, you probably should be a content marketer or a writer. If you own st...

Always an interesting question. What's the leadership structure of the marketing team? Is there a director of product marketingand what does the demand gen team expect fr...

I think it depends on what the priorities are at the company and the other roles pre-existing (they both affect what the PMM needs to do more of), but I think the PMM con...

I started with the hubspot template but definitely don't let the format limit the amount you want to write in there. it looks nice but i definitely had to augment it to m...

This depends on the company and what it needs the role of product marketing to be. This boils down to: what gap is the company trying to fill? I'll use my role as an exam...

There needs to be alignment on the content itself between you and the sales team. Is the content answering a pain point they have? Is it actually useful in answering ques...

There's a lot of reluctance around investing in buyer persona research that comes from a "so what" sort of experience in the past. You're going to have to establish what ...

For companies of a certain DNA (Bay Area, technology), brand marketing is not a priority compared to being able to measure the performance of your own marketing, with a p...

What medium and what specific messaging? Depends on those two things (e.g., emails that capture people's attention vs website messaging that enables a staged, conversion-...