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What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product
How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?
Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?
Product Marketing Manager roles are inherently multifaceted. Is there one particular area of focus you recommend developing more than others? Thanks for sharing your thoughts!