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All related (84)
Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk February 4
The classic product marketing career path for those who want to stay in product marketing that I usually see in terms of roles and titles is PMM → Senior PMM → Group or Principal PMM → Director → Seni
Robin Pam
Product Marketing Lead at Stripe August 29
There’s no one typical product marketing career path. Product marketers are often utility players, and get into product marketing from a wide range of backgrounds like content, campaigns, sales engine
Carrie Zhang
Product Lead at Square November 16
I see 3 product marketing career paths ways: Continue down the product marketing career path. At some point, you will be capped at a VP or Director of product marketing role Get broader channel marke
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
I don’t think there is a typical career path for Product Marketers. I personally started my career in investment banking and consulting and transitioned into a corporate role via Operations. I made th
Christy Roach
Senior Director, Portfolio & Engagement Product Marketing at Airtable October 8
It’s hard to pinpoint “typical” because product marketing is a field that sets you up for a few different paths depending on what you want to do. Being a product marketer gives you problem-solving, st
Brandon McGraw
Senior Director, Head of Product Marketing at DoorDash March 31
I think typical is atypical in PMM. I come from a background in brand before and have managed team members that came from consulting, manufacturing, advertising, as well as traditional marketers. Many
Priyanka Srinivasan
Head of Product & Growth Marketing at Qualia August 12
I think there could be a number of career paths for PMM. In our team, we see everything from Sales (i.e, former AE), to Product Manager, to content marketer to solutions consultant. I think each of th
Ryan Van Wagoner
Senior Director, Head of Marketing at Forethought September 16
Great question! Product marketing has been getting a lot of attention recently as a top career choice for anyone interested in marketing or strategy, but the truth is everyone's career path is differe
Francisco M. T. Bram
Vice President of Marketing at Albertsons Companies March 24
Unlike highly specialized roles like Finance, Engineering or even HR that traditionally have vertical careers, I don’t believe Product Marketing has a typical career path. As a generalist role, workin
Indy Sen
Hypergrowth Leader and Advisor at | Formerly Google, Salesforce, Box, Mulesoft, WeWork, MatterportJuly 23
That's a good question. I think it will vary based on when you start your career as a PMM and where. I've seen PMM leaders go on to be CMOs and founders, or successfully transition over to areas like
Feng Hong
Global Product Marketing Manager at TikTok August 16
Well, that depends on the role. If you're writing a lot of content and not driving a lot of strategy, you probably should be a content marketer or a writer. If you own strategy of product marketing, a
Mike Flouton
VP, Product at Barracuda Networks August 17
The product marketing part of the typical career is pretty straight forward. Generally, you will start as a Product Marketing Manaer. In larger orgs, you may take on a Sr. Product Marketing Manaer or
Tracy Montour
Head of Product Marketing at HiredScore August 3
Product Marketing is a highly strategic role and can add value to a number of positions. I think the most obvious choice is to progress from PMM to Head of PMM to VP Marketing and ultimately, CMO - th