Fiona Finn

Director of Product Marketing , jane.app

Content

How do you stay on top of competitors when it's a crowded market and things are changing every day?

Fiona Finn

jane.app Director of Product Marketing • June 29

Depending on the outcomes desired (360* view of competition, product knowledge, pricing, positioning, etc.) there are a lot of different way to stay on top of a lot of different data points. In addition to using Google/ RSS Alerts: 1. Integrate as much intel into your current processes as possib......Read More

1164 Views

What are the top 3 priorities for a successful product launch, that hold true for all types of products?

Fiona Finn

jane.app Director of Product Marketing • October 24

Not all relating directly to PMM's role in a release, but should always be on your radar: Assigning clear ownership of metrics to move and stakeholders of activities/ business areas as early as possible. A key DRI (direct responsible individual; whether PMM, VP, GM or other) is integral to succ......Read More

1101 Views

How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?

Fiona Finn

jane.app Director of Product Marketing • July 6

Timeliness and accessiblity are also key to providing value to your team. * Providing a list of month-end/ quarter-end killshots speaking to the most up-to-date intel and positioning you have on focused competitors (maybe trending that month) is not only going to be acknowledged, but c......Read More

903 Views

Looking for examples of great, effective use of customer stories for marketing and sales. Anyone know of good stories?

Fiona Finn

jane.app Director of Product Marketing • June 16

As lawyers, you can imagine that our customers value referral and peer marketing as one of most genuine forms of selling and messaging. We're recently seeing the rewards of investing in solid customer narratives and segmentation of our customer base—and are learning more the entire time. https://......Read More

802 Views

What are the key areas that are important but often overlooked in a product launch/go to market? Why do you think these areas don't get the attention that it warrants?

Fiona Finn

jane.app Director of Product Marketing • March 5

I wouldn't say pricing and packaging are overlooked, but monetization and associated growth opportunities are often under-utilized as a means of improving launch/ go-to-market success: - Can you look at the pricing of a feature or product as a means of driving product-led growth e.g. a freemiu......Read More

581 Views

What are your best sales enablement practices for a product launch?

Fiona Finn

jane.app Director of Product Marketing • March 5

* Don't do what hasn't worked in the past. Do a quick audit/ survey with teams and understand what are the most-utilized and successful assets available and training formats so you can automatically have the trust of the team. * Experiment with resources that you know your prospect will ......Read More

470 Views

Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)

Fiona Finn

jane.app Director of Product Marketing • March 5

- Retros on strategic projects, especially those with cross-functional teams so you can identify previous learnings and opps for improvement, and quickly get up to speed on legacy experiences - Centralization of customer feedback; can you do some quick analysis and theming of it to start to for......Read More

466 Views

In what ways to you see (or recommend) product marketers build trust with their XFN partners?

Fiona Finn

jane.app Director of Product Marketing • March 5

Start with discovery and a series of questions that you can consistently ask your stakeholders. 1. Understand them as humans: what motivates people, how they communicate, what they're passionate about, what parts of their job they feel best at. 2. Understand how they work: how they form strate......Read More