Fiona Finn

Fiona Finn

Director of Product Marketing , jane.app

Content

Fiona Finn
Director of Product Marketing
* Don't do what hasn't worked in the past. Do a quick audit/ survey with teams and understand what are the most-utilized and successful assets available and training formats so you can automatically have the trust of the team.  * Experiment with resources that you know your prospect will ...more
Fiona Finn
Director of Product Marketing
Start with discovery and a series of questions that you can consistently ask your stakeholders.  1. Understand them as humans: what motivates people, how they communicate, what they're passionate about, what parts of their job they feel best at. 2. Understand how they work: how they form strate...more
Fiona Finn
Director of Product Marketing
- Retros on strategic projects, especially those with cross-functional teams so you can identify previous learnings and opps for improvement, and quickly get up to speed on legacy experiences  - Centralization of customer feedback; can you do some quick analysis and theming of it to start to for...more
Fiona Finn
Director of Product Marketing
I wouldn't say pricing and packaging are overlooked, but monetization and associated growth opportunities are often under-utilized as a means of improving launch/ go-to-market success: - Can you look at the pricing of a feature or product as a means of driving product-led growth e.g. a freemiu...more
Fiona Finn
Director of Product Marketing
Not all relating directly to PMM's role in a release, but should always be on your radar: Assigning clear ownership of metrics to move and stakeholders of activities/ business areas as early as possible. A key DRI (direct responsible individual; whether PMM, VP, GM or other) is integral to succ...more
Fiona Finn
Director of Product Marketing
Timeliness and accessiblity are also key to providing value to your team.  * Providing a list of month-end/ quarter-end killshots speaking to the most up-to-date intel and positioning you have on focused competitors (maybe trending that month) is not only going to be acknowledged, but c...more
Fiona Finn
Director of Product Marketing
Depending on the outcomes desired (360* view of competition, product knowledge, pricing, positioning, etc.) there are a lot of different way to stay on top of a lot of different data points. In addition to using Google/ RSS Alerts: 1. Integrate as much intel into your current processes as possib...more
Fiona Finn
Director of Product Marketing
As lawyers, you can imagine that our customers value referral and peer marketing as one of most genuine forms of selling and messaging. We're recently seeing the rewards of investing in solid customer narratives and segmentation of our customer base—and are learning more the entire time. https://...more
Credentials & Highlights
Director of Product Marketing at jane.app
Lives In British Columbia, Canada