What are your best sales enablement practices for a product launch?

Because Twilio is an API-First product, getting the technical folks up to speed is a huge part of what makes us successful because they are the ones interacting with our ...

First and foremost it is critical to make sure that Sales has plenty of visibility into what product is building, timelines around availability, and how PMM plans to take...

Ah, Sales Enablement. In my opinion, one of the MOST important pieces of a launch. I have no shortage of tips, but for the sake of time, I'll keep it to four... 1. Al...

One of the biggest pitfalls I see in product launches in underestimating enablement. Don't skimp on this, you want to make sure your customer facing teams are armed with ...

I was lucky enough to manage a sales team at my previous role and hopefully can provide some insight here that were informed by that experience. But, it may be a bit cont...

Just like in marketing, sales enablement is all about knowing your audience. At the top level, that means understanding what motivates them (i.e. closing more deals, expa...

First, the sales team needs to know what is launching and when so they can make appropriate plans to incorporate it in their sales conversations. To facilitate these conv...

Don't do what hasn't worked in the past. Do a quick audit/ survey with teams and understand what are the most-utilized and successful assets available and training forma...

I'm so glad you asked because I feel like enablement is often enough an afterthought for product launches. Never to be underestimated. Sales teams really need to have a s...