Looking for examples of great, effective use of customer stories for marketing and sales. Anyone know of good stories?
5 Answers
jane.app Director of Product Marketing • 8y
As lawyers, you can imagine that our customers value referral and peer marketing as one of most genuine forms of selling and messaging. We're recently seeing the rewards ...
836 Views
unitQ VP Marketing • 9y
I love how asana uses customer stories for their #withAsana campaign. Check them out.
1035 Views
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TrustRadius CEO • 4y
Where to start. There are so many:SEO Impact: 1. IBM has extensively incorporated customer quotes from their 3rd party customer reviews (from TrustRadius) into multiple p...
877 Views
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
I like how Project44 (supply chain software) creates and uses them. They have lots of stories too, which shows me that their process is a machine, as they’re not really s...
226 Views
Ouster Vice President Marketing • 9y
I'm biased, but I really like https://customers.twilio.com/ :)
668 Views
Related Questions
Which storytelling techniques have been the most effective in enabling sales and impacting win rates? Where do you use this storytelling? Client pitches is of course what first comes to mind but what other places do you utilize storytelling?Where is the best location for product marketing case studies, if any? If not, how do you reccommend an aspiring product marketer to get acquainted with the particular, day-to-day activities of the career besides an internship? What is the best way to train the entire team - outside of marketing - to be storytellers?What are your sources of inspiration in coming up with stories to tell?What are some best practices for making sure external facing decks/presentations are telling compelling stories?