Looking for examples of great, effective use of customer stories for marketing and sales. Anyone know of good stories?

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5 Answers

Fiona Finn

jane.app Director of Product Marketing • 8y

As lawyers, you can imagine that our customers value referral and peer marketing as one of most genuine forms of selling and messaging. We're recently seeing the rewards of investing in solid customer narratives and segmentation of our customer base—and are learning more the entire time. https://www.clio.com/customers/ Side note: This content can be repurposed for a lot of different initiatives. Sales use stories to validate adoption of the product by similar sized/ niche customers and as enga ...Read More

836 Views
Kristen Ribero

unitQ VP Marketing • 9y

I love how asana uses customer stories for their #withAsana campaign. Check them out.

1,035 Views
Vinay Bhagat

TrustRadius CEO • 4y

Where to start. There are so many:SEO Impact: 1. IBM has extensively incorporated customer quotes from their 3rd party customer reviews (from TrustRadius) into multiple pages on their site. The content is dynamically syndicated and matched to the theme of the page For information oriented pages like this (https://www.ibm.com/cloud/ibm-cloud-vs-aws), they have found on average a +30% lift in on page engagement. Moreover, the content is crawled by search engines and helps them rank on more key wor ...Read More

877 Views
David Bressler

BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y

I like how Project44 (supply chain software) creates and uses them. They have lots of stories too, which shows me that their process is a machine, as they’re not really such a big company.

You’ll notice their stories are often highlighting some measurable result.

https://www.project44.com/blog/type/customer-spotlight

226 Views
Derek Frome

Ouster Vice President Marketing • 9y

I'm biased, but I really like https://customers.twilio.com/ :)

668 Views