What other skills do consumer product marketers need to have that aren't required for b2b product marketers?

In general I think there is a lot of overlap in the fundamental skill set needed between the two roles even though they operate differently. In consumer product marketing you’re targeting the end-user with your offering/product. In B2B you’re targeting other companies with your offering/product which then helps them solve a problem for the end-user. I love the consumer landscape and most of my roles have been with brands that target the end-consumer so take my answer with that caveat, but I’ll h ...Read More

Generally, I find 90+% of the core skills do overlap across B2B and B2C. I wouldn't call these skillsets, but two things to keep in mind: 1) I have personally experienced a much closer relationship to my tech (eng, PM, etc) team on the B2C side than B2B side. B2B PMMs are influential over the product roadmap but so are sellers and other internal stakeholders, so I didn't find the direct impact I had on the product itself to be as significant. 2) The GTM channels you activate will be different. I ...Read More

In general, product marketers need a blend of analytical, creative, and communication skills. Success as a Product Marketing Manager (PMM) requires a deep understanding of both the market and the customer, along with the ability to coordinate various functions within the company to successfully bring a product to market. If you're transitioning from a B2B PMM role, the biggest difference you'll notice will be the marketing channels you use and your proximity to the end user. Your mindset will ne ...Read More

B2C product marketers work much closer to Product, so you'll need to have a robust understanding of how EPD (engineering, product, design) teams work. You'll be plugging into road mapping and developing user personas alongside your PM counterpart, so you'll need to walk the walk and talk the talk!  You'll also find these skills in B2B, but they won't be as heavily influenced in traditional sales-led companies. However, skills like marketing to individual users rather than buyer personas is absol ...Read More