What other skills do consumer product marketers need to have that aren't required for b2b product marketers?
4 Answers
hims & hers Senior Director of Product Marketing & Development - Team lead • 3y
In general I think there is a lot of overlap in the fundamental skill set needed between the two roles even though they operate differently. In consumer product marketing...
2091 Views
Moloco Product Marketing Director • 2y
Generally, I find 90+% of the core skills do overlap across B2B and B2C. I wouldn't call these skillsets, but two things to keep in mind: 1) I have personally experienced...
580 Views
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Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
In general, product marketers need a blend of analytical, creative, and communication skills. Success as a Product Marketing Manager (PMM) requires a deep understanding o...
4158 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
B2C product marketers work much closer to Product, so you'll need to have a robust understanding of how EPD (engineering, product, design) teams work. You'll be plugging ...
460 Views
Related Questions
What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?What differentiation in skills and experience do you see between B2B and B2C product marketing? Why is there so little focus on B2C Product Marketing?Do you use different tools or data or research to build position in b2c vs b2b?What most inspires you about product marketing, versus other types?