What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?

In general, I don't really think "background" is that important. To me, background does not = skills. I hire for signal on skill and not for whether or not somebody has d...

I myself come from a less than traditional path to PMM after spending the first half of my career on the brand side of the house. I may be biased, but I think less than t...

I have found that people who come from a customer-facing role in the past, or roles that combine the analytical with the creative, make for good hires. Specifically, I lo...

It all depends on the role I am hiring for and what stage a company is at, but on a general note, I would look for transferable experience and skills that could work well...

If someone is new to PMM, there are two skills I look for: Strategic thinking: Can you demonstrate an ability to take an intentional, rational thought process when solv...

Whether you are an experienced or aspiring product marketer, these are the qualities I look for in product marketing hires: Customer obsessed. Product marketing is the ...

To understand whether someone new to consumer product marketing will likely succeed in that role, I usually look for a combination of skills that are both directly and in...

I look for 3 main skills when bringing someone on the team: Can they position themselves? If they have the skill to uniquely position themselves against other candidate...