How can I break the ceiling from Sr. Product Marketing Manager to the next level (director or team lead)?
6 Answers
AssemblyAI CMO • 6y
This is a hard jump to make! Not to sound like a broken record, but the first step is communicating with your manager to let them know that you want to move into manageme...
2778 Views
Verkada Vice President Product Marketing • 5y
The first thing you have to ask is - is there room for a director or team lead at my company in product marketing? My CEO once said there are basically two ways you can s...
1316 Views
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Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
First, Make sure you own your company's most strategic product. Usually that's the product with the highest revenue or fastest growth. Ideally both. Second, make sure t...
973 Views
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
Perfectly correct answer from Mike. I do all these things and have been promoted annually. "Riding the right rocketship" also has the component of picking the right comp...
663 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 7y
Adding on to all of the great advice above: Build your network: meet as many marketing leaders as you can so that when they're ready to hire someone externally you are o...
509 Views
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • 7y
All of the above. To create those higher level relationships internally and project more seniority, you need to be/sound as strategic (about your industry, competition, t...
445 Views
Related Questions
Do you recommend a Senior Product Marketer who is looking to advance his/her career and has worked at start-ups for 5 years to join another smaller start-up or a larger more established company?What steps can product marketers take to move into leadership roles?How did you move into your current management role?How do you prepare yourself to become a Product Marketing Director and manage a team, without any experience managing anyone previously?what's the difference between a product marketer and a snr product marketer - how to learn and develop strategy skills so you can set better goals and be strategic in your approach instead of just reacting to daily asks? Any book recommendations?I am moving into a new product marketing leadership role and working adjacent to product managers/directors for the first time. I will also be responsible for managing one direct report. I imagine I will lead the GTM strategy side of things and my DR will focus on tactical execution, but I am curious if there are recommended best practices for structuring PMM roles and responsibilities.