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What research and alliances should a PMM engage in when starting with a new company?

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4 Answers
Product Marketing 30/60/90 Day Plan
  1. Sherry Wu
    Sherry Wu

    Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 3y

    When starting out, I always try to understand: What are my company's business priorities? (This is internal) What market does my company play in? Who else competes in that space? Who are our customers? What are their jobs to be done? What does our product do? How does it work? Why does it matter for our customers (i.e. what value does it deliver)? Any research and alliances you engage in should help you get directional answers to #2 & #3. I'm assuming this question is asking specifically abo ...Read More

    2,305 Views
  2. Natalie Louie
    Natalie Louie

    ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y

    Research and get smart on your positioning, message, personas, competitors, customer journey, ICP (ideal customer profile), market sizing with TAM (total addressable market), SAM (serviceable available market), SOM (serviceable obtainable market). Know your customers, the pain point you are solving and have an opinion backed by the data you’ve researched. My PMM 100 day plan here has a comprehensive list of areas you should be researching. Get alliance with the Product and Marketing org first. Y ...Read More

    1,759 Views
  3. Aurelia Solomon
    Aurelia Solomon

    Salesforce Senior Director, Product Marketing • 2y

    Alliances Sales, product, and cs are your biggest internal stakeholders. Find your peers in each department and start building strong relationships (need a foundation of trust and respect to be successful) Executive team /c-suite. Many of what PMM works on touches the exec team. It's critical to start to build relationships here. Understand what motivates each ELT member - find a way that you can help them to start building respect. Customers Partner with CS to identify a few customer friendlies ...Read More

    706 Views
  4. Horacio Zambrano
    Horacio Zambrano

    Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • 7y

    Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysis and salesforce training. Sales management and CRO, sales ops, marketing functional owners (digital, automation, ops) and customer support even to name a few. PMM can be purely tactical or it can be very strategic, depends on company culture relative to PM and the individuals in the seats. 

    595 Views

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