Question Page

What research and alliances should a PMM engage in when starting with a new company?

Sherry Wu
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco3y
When starting out, I always try to understand:What are my company's business priorities? (This is internal)What market does my company play in? Who else competes in that ...
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2303 Views
Natalie Louie
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys4y
Research and get smart on your positioning, message, personas, competitors, customer journey, ICP (ideal customer profile), market sizing with TAM (total addressable mark...
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1757 Views
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Aurelia Solomon
Salesforce Senior Director, Product Marketing2y
AlliancesSales, product, and cs are your biggest internal stakeholders. Find your peers in each department and start building strong relationships (need a foundation of t...
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706 Views
Horacio Zambrano
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor7y
Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysis a...
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595 Views