What research and alliances should a PMM engage in when starting with a new company?

2 answers

All related (5)

Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • January 11

Research and get smart on your positioning, message, personas, competitors, customer journey, ICP (ideal customer profile), market sizing with TAM (total addressable market), SAM (serviceable availabl

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Horacio Zambrano

CMO, TruU.ai ; B2B GTM/PMM Advisor at Truu, Inc. • December 4

Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysis and salesforce training. Sales

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What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?

A lot of companies struggle to see the value of product marketing. What is the best way of measuring product marketing ROI?

How can PMMs show that they are adding value within the business to the leadership team? Are there any quick / day-to-day tactics that can help to get buy-in from senior leaders?