What research and alliances should a PMM engage in when starting with a new company?
4 Answers
When starting out, I always try to understand:What are my company's business priorities? (This is internal)What market does my company play in? Who else competes in that ...
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ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y
Research and get smart on your positioning, message, personas, competitors, customer journey, ICP (ideal customer profile), market sizing with TAM (total addressable mark...
1757 Views
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Confluent, Twilio, ActiveCampaign
Salesforce Senior Director, Product Marketing • 2y
AlliancesSales, product, and cs are your biggest internal stakeholders. Find your peers in each department and start building strong relationships (need a foundation of t...
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Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • 7y
Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysis a...
595 Views