Jarod Greene

Jarod Greene

Chief Marketing Officer, Vivun

Content

Jarod Greene
Jarod Greene
Vivun Chief Marketing OfficerAugust 10
I've seen organizational structures of all types over the last 10 years and have grown to appreciate a function with clear roles and responsibilities. The most common configuration (and the one I've had the most success with) is where I can have a leader for Core Solutions (your revenue generatin......Read More
1114 Views
Jarod Greene
Jarod Greene
Vivun Chief Marketing OfficerAugust 10
It's hard and it's an area I am still working through. So much is asked of PMM and there's a natural desire as a connecting function to say "yes" to everything so in order to prove our value. The reality is if everything is important, nothing is important, so a Product Marketing superpower to dev......Read More
691 Views
Jarod Greene
Jarod Greene
Vivun Chief Marketing OfficerAugust 10
I author a Product Marketing Playbook at the start of each year and use it in every interaction with my team, peers, and executive leaders. It clearly lays out what Product Marketing does for the business and more importantly, what we don't do. That extra step is really important because our disc......Read More
577 Views
Jarod Greene
Jarod Greene
Vivun Chief Marketing OfficerAugust 10
I find that the development of a Go-to-Market Playbook is a really good exercise. While it may feel antiquated in a digital world, writing down your positioning statement, value proposition, unique selling position, personas, competitors, ideal customer profile, competitors, customer stories, and......Read More
418 Views
Jarod Greene
Jarod Greene
Vivun Chief Marketing OfficerAugust 11
So much of Product Marketing is about information and invisible influence. The challenge is that while Product Marketing doesn't own Product, Marketing, Sales, or Services - we are expected to serve these teams with equal rigor and depth. It's what makes our function both fun and challenging, and......Read More
335 Views
Jarod Greene
Jarod Greene
Vivun Chief Marketing OfficerAugust 11
Product Launch is where all the magic happens. So many stakeholders have both vested interests and points of view of how the launch should be executed, but only Product Marketing has an end-to-end view of the product, go-to-market team, and the external market, so is best positioned to champion t......Read More
308 Views
Jarod Greene
Jarod Greene
Vivun Chief Marketing OfficerAugust 11
While it might be easy to find industry standards on the number of PMMs per stakeholder team, I find the better marker to be the number of products in the portfolio, segments served, geographies, or even industries. Small teams can pack a mighty punch if swim lanes are clear and roles and respons......Read More
260 Views
Jarod Greene
Video: Adventures in Messaging S02E11: With Jarod Greene, Vice President Product Marketing at Highspot
In so many ways, messaging doesn’t belong to your company. It belongs to your customer. Your buyer. And the companies who get closest to the customer — and use their insights and language to help guide messaging strategy — are the ones who win. In this episode of Adventures in Messaging, the awes......more
Credentials & Highlights
Chief Marketing Officer at Vivun
Product Marketing AMA Contributor
Lives In WA
Knows About Stakeholder Management