Do you have any success/failure story to share around how you managed to influence a difficult stakeholder? Lessons learned?

Friction with stakeholders definitely comes with our jobs. While it can be stressful, frustrating and evening maddening, ultimately I think it also makes us better PMMs. ...

Oh, geez, I have a LOT of failures to learn from! One of my biggest failures to date was during my time at AdRoll. I was leading PMM and we had a product launching in the...

So much of Product Marketing is about information and invisible influence. The challenge is that while Product Marketing doesn't own Product, Marketing, Sales, or Service...

This is a great question, at times we’re quick to talk about successes but very few share examples of failures. We all failed at some point and we probably learned the mo...

A difficult or opinionated stakeholder is sometimes the hardest thing but something you all likely encounter in your product marketing career. If you have the luxury of t...