What advice do you have on stakeholder mgmt for small PMM teams (i.e. 1-3 ppl) that are coupled with larger, growing stakeholer teams (i.e. sales =15-25; CS = 20-30; Product = 8-12; marketing = 5-10)?
6 Answers
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Great question! This is a common scenario for growing organizations. As a smaller PMM team, you'll have to work to set project priorities. This is not an easy tasks, but ...
1386 Views
That ratio seems about right for PMM teams in general ;) PMMs are always going to be outnumbered by other teams!Oftentimes, the biggest issue for PMM is needing to naviga...
924 Views
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Airtable Senior Director, Product Marketing • 4y
You have to align on what priorities you are working on and when. I even suggest having a sort of PMM roadmap. If you can get that agreed to at the leadership level then ...
608 Views
Zendesk Director of Product Marketing | AI • 3y
PMM sits at the intersection of these various stakeholder teams and keeps them aligned. No matter how big or small your company is, you likely have similar stakeholders t...
1576 Views
Vivun Chief Marketing Officer • 3y
While it might be easy to find industry standards on the number of PMMs per stakeholder team, I find the better marker to be the number of products in the portfolio, segm...
308 Views
Kodex Head of Marketing & Government Relations • 4y
Anchor on the highest priority for the company, versus any one team. One of the hardest but also most liberating things about product marketing is that we are an inherent...
324 Views
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