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How to identify stakeholders of a certain product launch? And if the stakeholders change in the process (either some roles become less vital with launch activities pushing forward or vice versa), how to manage that?
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Director of Product Marketing & Demand Generation at ESO | Formerly Fortive • August 18
How is the PMM team structured by product line, segment, function or by objective (ie. revenue retention, product engagement, etc)?
How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?
How is the Product Marketing team structured there by product line, segment, function or by objective (ie. revenue retention, product engagement, etc)?
How does product marketing own more of the funnel strategy (acquisition, conversion, retention) rather than just support revenue growth reactively?