How to identify stakeholders of a certain product launch? And if the stakeholders change in the process (either some roles become less vital with launch activities pushing forward or vice versa), how to manage that?

Question

Madeline Ng · Accepted Answer

The best way to identify the stakeholders is to identify the success metric for the launch, and then figure out who is directly responsible for hitting that metric. Typic...

Lauren Hakim · Answer

Product launches take a village to execute successfully! Start by defining your launch goals and plan. This will make it easier to identify your stakeholders, which can i...

Jarod Greene · Answer

Product Launch is where all the magic happens. So many stakeholders have both vested interests and points of view of how the launch should be executed, but only Product M...

Sonia Moaiery · Answer

Every company is different so for product launches but here are the critical stakeholders and questions to ask yourself for each that should cover 90%:What kind of prospe...

Jackie Palmer · Answer

It's important to build up a cross-functional product launch team and follow a consistent launch process as much as possible. While you're right, the stakeholders and pro...

Chris Glanzman · Answer

Building a launch process from scratch is a big lift, but early work like identifying all stakeholders will set you up for success once things get rolling. I frame produc...

How to identify stakeholders of a certain product launch? And if the stakeholders change in the process (either some roles become less vital with launch activities pushing forward or vice versa), how to manage that?

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