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Madeline Ng
Head of Marketing, Google Maps Platform at Google December 20
The best way to identify the stakeholders is to identify the success metric for the launch, and then figure out who is directly responsible for hitting that metric. Typically your product manager is a
Lauren Hakim
Group Product Marketing Manager at Zendesk January 19
Product launches take a village to execute successfully! Start by defining your launch goals and plan. This will make it easier to identify your stakeholders, which can include individuals or groups t
Jarod Greene
Vice President Product and Customer Marketing at Highspot August 10
Product Launch is where all the magic happens. So many stakeholders have both vested interests and points of view of how the launch should be executed, but only Product Marketing has an end-to-end vie
Chris Glanzman
Director of Product Marketing & Demand Generation at ESO | Formerly FortiveAugust 18
Building a launch process from scratch is a big lift, but early work like identifying all stakeholders will set you up for success once things get rolling. I frame product launches as "commercializati